By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Moshiri to Friedkin: Inside Everton’s Hill Dickinson Stadium deal

September 2, 2025

Proud Everton fans very nearly walked into a brand new arena called the MoneySuperMarket Stadium. Alas, the Toffees now call the Hill Dickinson Stadium home. The international commercial law firm’s roots are entrenched on the banks of the River Mersey, but the search for a title sponsor for the Premier League’s newest stadium was a [...]
Fan groups urge Fifa to block overseas LaLiga and Serie A matches

September 1, 2025

Fifa has been urged to block plans for domestic leagues to play in-season matches overseas. Supporters’ groups say that “relocating domestic league matches abroad would set a dangerous precedent” amid news that both the Italian Serie A and Spanish LaLiga are working on staging matches overseas. AC Milan and Como are looking to play one [...]
McLaren F1 team set for £3bn valuation after stake sale

September 1, 2025

McLaren F1 is set for a £3bn valuation after two shareholders buy out the minority stakes they don’t already own. The sovereign wealth fund of Bahrain, Mumtalakat, and UAE-based investment group CYVN Holdings are set to buy out the 30 per cent holding in McLaren Racing that is not currently theirs, according to Sky News’ [...]
Nyetimber muscle out Bollinger to partner with England Rugby

September 1, 2025

Sparkling wine producer Nyetimber has muscled out French firm Bollinger to become an official partner of England Rugby ahead of the autumn internationals. The deal ends a 24 year relationship between the well-known champagne house and England, and is a coup for the West Sussex-, Kent- and Hampshire-based firm with the national rugby team sponsored [...]
Hundred sees 600,000 tickets sold with TV audiences up

September 1, 2025

Organisers of The Hundred sold nearly 600,000 tickets for this year’s competition, with viewing figures also up for the fifth edition of the controversial cricket format. The Northern Superchargers beat the Southern Brave in the women’s final on Sunday in a match that drew 22,000 fans at Lord’s in north London. The subsequent men’s final [...]
McLaren, a $100m-per-year deal and Formula 1’s sponsor boom

August 31, 2025

Formula 1 is becoming a hotbed for advanced sponsorship, and McLaren’s announcement has completed a special title set. BWT, Aramco, HP, MoneyGram, Petronas, Visa Cash App, Oracle, Stake and Atlassian; these aren’t simply some of the world’s most recognisable and developing brands but title sponsors for teams in Formula 1. And as of next year, [...]
Man United shareholder, Ratcliffe’s Ineos, buys into Castore with Belstaff deal

August 28, 2025

Manchester United minority owner Sir Jim Ratcliffe’s Ineos has announced a “significant strategic investment” into premium sports apparel brand Castore. The petrochemicals company will invest in the British clothing brand as part of a deal which will see Castore acquire 100 per cent of Ineos-owned Belstaff on a “debt-free, cash-free” basis. Castore enjoys sporting sponsorship [...]
Free-to-air broadcaster 5 to show NFL and Super Bowl

August 28, 2025

Free-to-air broadcaster 5 has secured the rights to Sunday evening NFL matches, and will show the next Super Bowl. The new multi-year deal continues the long running theme of having elements of the NFL on free-to-air television in the United Kingdom, with the American football league also broadcasting a match on Channel 5 on the [...]
EU Commissioner: Overseas football matches a betrayal of fans

August 27, 2025

A top EU figure has described plans to play European football matches in other continents as a “betrayal” of fans. The European Commissioner for Sport Glenn Micallef said plans to play Serie A and LaLiga matches abroad should not be described as “innovation”. Both the Italian and Spanish top flight leagues are looking to play [...]
London Broncos apply to be Super League expansion club

August 27, 2025

The London Broncos rugby league team have applied to join an expanded Super League next season, the club have confirmed. Super League is growing from 12 teams to 14 in time for the 2026 season, with the Broncos one of 12 clubs expressing an interest in joining the English top flight. “London Broncos can confirm [...]

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By: Matt Hardy

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