By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Women’s football to reach 800m fans by 2030

June 17, 2025

Women’s football is set to have a fanbase of 800m fans by the end of the decade, according to new research. A Nielsen Sports and PepsiCo report claims the global women’s fanbase is projected to grow by 38 per cent, from 500m fans to over 800m fans by 2030. The move would push women’s football [...]
Majority of Brits support London 2040 Olympic Games bid, polling shows

June 17, 2025

More than half of Brits support a London bid to host the 2040 Olympics and Paralympics, exclusive polling for City AM has revealed. Two-thirds of Londoners would back the proposals while 68 per cent of those who consider themselves sports fans are in favour of the capital bidding to stage the Olympics for a record-breaking [...]
ICC set to create cricket game to rival Fifa

June 16, 2025

Cricket’s governing body the ICC and its 12 members – including England – have launched an expression of interest to develop a mobile game. The ICC hopes to use a cricket version of Fifa to change the way fans engage with the sport, encouraging a new form of fandom. The process is set to see [...]
WTA Ventures: Queen’s, CVC Capital Partners and an organisation pushing on

June 16, 2025

After a successful week of WTA tennis at Queen’s, WTA Ventures chief Marina Storti discusses the state of the sport, its private equity partner CVC Capital Partners and a potential merger with the ATP. When 37-year-old Tatjana Maria upset the odds to win the HSBC Championships in front of 9,000 fans on Sunday, she became [...]
WSL to expand to 14 teams from 2026-27 season

June 16, 2025

The Women’s Super League will expand to 14 teams from the 2026-27 season, it was announced on Monday. The top flight of English women’s football will grow in size after the coming season, with two teams promoted from the second division into the Women’s Super League and the third-place team facing the WSL’s bottom side [...]
Barcelona credit rating rises from stable to positive

June 16, 2025

Barcelona today boasted of an upgrade in their credit rating, with the LaLiga champions seeing their status move from “stable” to “positive”. An assessment from agency Morningstar DBRS has upgraded the Catalan club’s credit rating despite Barcelona facing recent financial difficulties, in which they were fined over £400,000 for breaching Uefa rules in 2023. The [...]
Farrell returns to Saracens after reported €200,000 release fee

June 16, 2025

Former England rugby captain Owen Farrell has returned to the Premiership after Saracens paid a reported €200,000 fee to release him from his French contract. The British and Irish Lion left Saracens at the end of last season having removed himself from possible England selections over his mental health. But having signed for Parisian giants [...]
Ticketing firm Seat Unique partners with Everton’s Hill Dickinson Stadium

June 16, 2025

Premium ticketing firm Seat Unique has become a founding partner of Everton FC’s Hill Dickinson Stadium. The deal sees the platform expand its sporting portfolio to the Bramley-Moore Dock site, having already ventured into cricket, NFL, golf, rugby union and boxing, among others. It comes ahead of the Toffees’ much anticipated move to the Merseyside [...]
Spaun banks $4.3m US Open prize as MacIntyre wins career best $2.3m

June 16, 2025

US Open winner J.J. Spaun picked up $4.3m at Oakmont on Sunday as Brit Robert MacIntyre secured a career-best $2.3m. The American won his first major at the weekend, sinking a 65-foot birdie putt on the 18th green to win by two shots and conclude the fourth round as the only player under par. His [...]
Is a franchise model the only way to save rugby union?

June 15, 2025

Despite various approaches to the same question as to whether rugby can find a stable commercial footing, various rugby factions seem to be coming to the same conclusion: are franchises the answer? Franchise sport can be hit and miss; in the US NFL and NBA franchises are seeing valuations north of $5bn. In the Indian [...]

‘National scandal’: Record-high shoplifting driven by repeat offenders

Italy and UK risk driving Formula 1 away with misguided tax raids

Why the Norwegian Arctic is the best place to see the Northern Lights

By: Matt Hardy

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