By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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London Mayor ready for London Olympics bid after Brit backing

June 18, 2025

The Mayor of London says he stands ready to help form a bid for the 2040 Olympic Games after City AM polling revealed widespread support for the plans. Over half of Brits back London challenging the likes of Saudi Arabia to bring the Olympic and Paralympic Games to Britain for a fourth time. The exclusive [...]
Tories: Labour desperate to use bookies tax to bail out Rachel Reeves

June 17, 2025

Shadow sport and gambling minister Louie French has ripped into the Government over its plans for gambling taxes so soon after a sector white paper, describing them as a threat to bookies and horseracing. The Conservative MP for Old Bexley and Sidcup said Labour were “desperate” to find “easy tax rises to bail out Rachel [...]
Premiership Rugby final scores record UK TV figures

June 17, 2025

The Premiership Rugby final between Bath and Leicester Tigers was the most watched edition in history, it was revealed on Tuesday. Bath’s 23-21 victory at Allianz Stadium in Twickenham last Saturday, a win that ended a 28-year wait to win the English top flight, was watched by a record 973,000 people across TNT Sports and [...]
Worcester Warriors announce Morgan as front-of-shirt sponsor

June 17, 2025

British car brand Morgan will be the title sponsor for Worcester Warriors as the club embarks on a new chapter in rugby’s second tier. The Warriors went into administration and were kicked out of the Premiership, but will compete in the newly rebranded Champ Rugby from September. And the century-old Malvern-based Morgan Motor Company will [...]
Women’s football to reach 800m fans by 2030

June 17, 2025

Women’s football is set to have a fanbase of 800m fans by the end of the decade, according to new research. A Nielsen Sports and PepsiCo report claims the global women’s fanbase is projected to grow by 38 per cent, from 500m fans to over 800m fans by 2030. The move would push women’s football [...]
Majority of Brits support London 2040 Olympic Games bid, polling shows

June 17, 2025

More than half of Brits support a London bid to host the 2040 Olympics and Paralympics, exclusive polling for City AM has revealed. Two-thirds of Londoners would back the proposals while 68 per cent of those who consider themselves sports fans are in favour of the capital bidding to stage the Olympics for a record-breaking [...]
ICC set to create cricket game to rival Fifa

June 16, 2025

Cricket’s governing body the ICC and its 12 members – including England – have launched an expression of interest to develop a mobile game. The ICC hopes to use a cricket version of Fifa to change the way fans engage with the sport, encouraging a new form of fandom. The process is set to see [...]
WTA Ventures: Queen’s, CVC Capital Partners and an organisation pushing on

June 16, 2025

After a successful week of WTA tennis at Queen’s, WTA Ventures chief Marina Storti discusses the state of the sport, its private equity partner CVC Capital Partners and a potential merger with the ATP. When 37-year-old Tatjana Maria upset the odds to win the HSBC Championships in front of 9,000 fans on Sunday, she became [...]
WSL to expand to 14 teams from 2026-27 season

June 16, 2025

The Women’s Super League will expand to 14 teams from the 2026-27 season, it was announced on Monday. The top flight of English women’s football will grow in size after the coming season, with two teams promoted from the second division into the Women’s Super League and the third-place team facing the WSL’s bottom side [...]
Barcelona credit rating rises from stable to positive

June 16, 2025

Barcelona today boasted of an upgrade in their credit rating, with the LaLiga champions seeing their status move from “stable” to “positive”. An assessment from agency Morningstar DBRS has upgraded the Catalan club’s credit rating despite Barcelona facing recent financial difficulties, in which they were fined over £400,000 for breaching Uefa rules in 2023. The [...]

How sport and athletes can show the realities of neurodiversity

Private capital is reshaping sport’s financial future, and it’s structural

Central London Alliance Launches Podcast to Debate London’s Opportunities and Obstacles for Growth

By: Matt Hardy

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