By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Former JPMorgan investment banker launches European sports fund

January 22, 2026

A former JPMorgan investment banker has teamed up with the former managing director of Eurosport to launch a new European sports fund. Athvance Capital has launched as a “European investment platform fully dedicated to unlocking long-term value across the global sports industry”. Capital, according to the firm, has already been deployed across Padel Copa as [...]
Prem Rugby signs free-to-air broadcast deal with ITV

January 22, 2026

Prem Rugby has extended its deal with ITV to keep England’s top flight league on free-to-air television. The partnership will see the broadcaster show seven matches per season, including the final. It continues a longstanding agreement between the two organisations, with every match each season also broadcast on TNT Sports. The move solidifies the free-to-air [...]
Former Goldman Sachs chief backs F1 to hold, and increase, value

January 22, 2026

Formula 1 has not yet reached value maturity and can be considered one of the most reliable investments in sport, according to the former head of sports at Goldman Sachs. The premium motorsports series has gone through a major ownership shake-up, with stake sales across the grid seeing team valuations skyrocket. And Elis Jones, former [...]
Live sport credited for Netflix subscriber surge as sign-ups hit 325m

January 21, 2026

Netflix has credited its investment in live sport for a surge in sign-ups as quarterly revenue rose to beyond $12bn. Results for Q4 saw income rise by nearly 30 per cent $2.4bn while subscriber numbers jumped to 325m. Netflix was the exclusive global broadcaster of the bout between influencer Jake Paul and former world heavyweight [...]
Welsh Rugby Union enters into £55m debt refinancing agreement amid domestic turmoil

January 21, 2026

The troubled Welsh Rugby Union has entered into a £55m debt refinancing agreement as the governing body eyes stadium developments amid domestic turmoil. The WRU has borrowed from Goldman Sachs and HSBC in order to pay off existing debts to NatWest and various government bodies in a refinancing package that will play out over a [...]
Did NBA in London prove to brands European basketball is viable?

January 21, 2026

During one of the timeouts at the London NBA match between Orlando Magic and the Memphis Grizzlies, two fans played a game of tic-tac-toe. Only instead of noughts and crosses, the playing pieces were two basketball-themed Revolut cards. Onlookers shouldn’t have been surprised; sponsors rarely get the chance to show off to a London audience [...]
Commonwealth Games chiefs defend move from BBC to TNT Sports

January 20, 2026

Commonwealth Games chiefs have defended the multi-sport event’s move to TNT Sports, which ended a 70-year partnership with the BBC as chief broadcaster. The state broadcaster had held the rights to the coverage since the 1954 edition, then known as the British Empire and Commonwealth Games, in Vancouver. But the BBC’s 18-Games run will come [...]
Independent Football Regulator will use statutory powers to open club books

January 20, 2026

The Independent Football Regulator says it will use statutory powers to open the books and assess the balance sheets of clubs across the English pyramid. The government quango, which has been up and running in its own right since November, has today published the proposed scope of its first in-depth analysis of men’s professional football [...]
Hundred: Barclays replaces Tyrrells as London Spirit front-of-shirt sponsor

January 19, 2026

Banking giant Barclays has replaced Tyrrells crisps as the front-of-shirt sponsor of Hundred franchise London Spirit as new investors flex their new-found power. The upmarket crisp’s parent firm KP Snacks signed a multi-year deal to sponsor the eight Hundred franchises, using brands such as Hula Hoops and Butterkist to occupy prime advertising real estate. But [...]
SailGP: How series got on its foils, and away from Ellison’s wallet

January 15, 2026

Ahead of its first season in 2019, the American billionaire Larry Ellison agreed to fund a new racing league on water called SailGP for five years. At the conclusion of its fifth season last year, when British entry Emirates GBR picked up a first title, that funding agreement came to an end. But the league [...]

Hogan Lovells looks to tap transatlantic dealmaking boom following merger

Fifa World Cup had amazing stadiums, 2035 UK edition must too

How to become a (successful) vintage watch collector

By: Matt Hardy

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