By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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British and Irish Lions get trendy with TikTok partnership

June 20, 2025

The British and Irish Lions have stepped into the modern age, announcing a partnership with social media giant TikTok. The deal will see the touring rugby team use TikTok to reach a new generation of rugby fan. The team’s social presence on the Chinese-owned brand is healthy but lower than many other sports teams. They’ve [...]
Government to hand £500m to sports events, athletics Worlds may miss out

June 19, 2025

The Government will back major UK events such as the 2028 Euros and 2027 Tour de France depart to the tune of £500m, but did not publicly back the World Athletics Championships. DCMS Culture Secretary Lisa Nandy on Thursday evening pledged £900m of investment into major sorting events and grassroots sports, with £500m reserved for [...]
Southampton chairman: Saints not for sale

June 19, 2025

Southampton chairman Dragan Solak has insisted the club that were relegated from the Premier League this year is not for sale. Solak and his Sport Republic group purchased a controlling stake in the Saints in 2022 and have seen the St Mary’s club promoted and relegated from the Premier League in that time. He became [...]
Trump made £260m from golf in 2024, US filings show

June 19, 2025

President Donald Trump’s global business empire saw him make £260m from golf in 2024, according to his most recent filings. The latest documents, filed with the US Office of Government Ethics, cover the last year and show that the US leader earned a total of $600m across 2024. Trump’s golf properties range from the highly [...]
PSG enjoy record shirt sales after Champions League victory

June 19, 2025

Winning the Champions League has turbocharged shirt sales to record highs for Paris Saint-Germain (PSG). Sales figures for the first week since their new Nike shirt went on sale are higher than any other season sales for a similar time span. The 2024/25 figures are up 37 per cent on the previous club home record [...]
NBA’s LA Lakers to sell majority stake to Chelsea co-owner in £7.5bn deal

June 19, 2025

The Buss family are selling a majority stake in the LA Lakers in a deal that could value the NBA franchise at £7.45bn. Owned by the same family since 1979, the LA Lakers are one of sports most iconic teams in world sport with the likes of LeBron James, Magic Johnson, Kobe Bryant, Kareem Abdul-Jabbar, [...]
Juan Mata joins Mercury 13 women’s football investment group

June 18, 2025

World Cup-winning former Spain, Manchester United and Chelsea star Juan Mata has become a key investor in women’s football investment group Mercury 13. The female-led group, which owns FC Como Women, has previously pledged to spend $100m on buying stakes in teams in each of the major leagues in Europe. Mata, now with Western Sydney [...]
Chelsea investors Ares buys stake in Mbappe SailGP team

June 18, 2025

Chelsea, McLaren Racing and Miami Dolphins investor Ares Management has joined Kylian Mbappe in buying into the French SailGP team. The US firm’s minority stake will see the sailing team become entirely privately owned, and follows recent celebrity investments in the series from the likes of Anne Hathaway (Italy) and Ryan Reynolds (Australia). Ares Management [...]
Fifa defends ticket sales as only 3,500 attend Club World Cup match

June 18, 2025

Fifa has defended their ticket sales process after just 3,412 fans attended a Club World Cup match this week. Fewer than 3,500 fans attended the match in Orlando between South Korean side Ulsan HD and Mamelodi Sundowns of South Africa. It comes after fewer 23,000 fans watched Chelsea take on MLS side Los Angeles FC [...]
Muse Capital: The rise and rise of women-led multi-team ownership groups

June 18, 2025

With more and more women-led investment groups in sport, City AM sat down with Muse Capital to discuss SailGP and changing tides. A recent phenomenon among the plethora of sports deals recently has been the involvement of celebrity capital. Whether that be Tom Brady at Birmingham City, Serena Williams with Toronto Tempo or the late [...]

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By: Matt Hardy

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