By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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I bet on the Premier League using AI. Here’s how much I made

August 19, 2025

Last week City AM revealed that two thirds of Fantasy Premier League players would use AI to help pick their points-based teams throughout the season. And it got us thinking; how accurate could AI be in predicting the outcome of Premier League football matches? So in that spirit, hard earned cash was siphoned off this [...]
US Open Mixed Doubles Championship a smart revenue extractor

August 19, 2025

The US Open Mixed Doubles Championship gets underway today but it has been controversial. But does it strike a balance between being fresh and just a money maker? At some point later today it is likely that tennis fans will watch former grand slam winner Emma Raducanu face off against British No1 Jack Draper. This [...]
Budget: Growing concern gambling tax could impact hospitality

August 19, 2025

There is growing concern that the potential gambling tax levied by Rachel Reeves and the Treasury could have a knock on effect into the hospitality industry. A levy that would see bookies forced to pay a hiked tax sum, to bring them in line with online casinos and gaming sites, could be catastrophic for sports [...]
More US investment in Premier League than other major football leagues

August 18, 2025

There are more clubs in the Premier League with US investment than in any other of the major European football leagues, a new report has shown. Over half, 13, of the 20 Premier League clubs in England have US investor participation, ranging from 100 per cent ownership down to smaller stakes. The PitchBook report shows [...]
Exclusive: Wembley in line to stage Springboks match against Japan

August 18, 2025

The world champion South Africa rugby team will play at Wembley Stadium in November in a repeat of their “Miracle of Brighton” match against Japan, City AM understands. The Springboks, currently playing in the southern hemisphere Rugby Championship, will head to Europe in November for their traditional tour. They’re listed to face France on 8 [...]
Tories: Reeves gambling tax hike raises risk of black market betting

August 18, 2025

The Conservatives have warned of a rise in black market betting if Labour levies a tax on gamblers to fill Treasury coffers. The Government is increasingly looking like it will need to find tax rises to announce at Chancellor Rachel Reeves’ autumn Budget, with punters on the front line to be hit hard by No11. [...]
Who owns each Premier League club as US shareholdings boom?

August 17, 2025

British firms or individuals are the biggest shareholders in just five Premier League clubs as US ownership booms ahead of the new season. Tony Bloom’s 96 per cent shareholding in Brighton and Hove Albion is the largest British stake in a Premier League club while Matthew Benham’s significant holding in Brentford is the only other [...]
Which brand is each Premier League club’s front-of-shirt sponsor?

August 15, 2025

The Premier League is back and over half of the 20 teams are looking to make the most of one final season of gambling sponsorship. A total of 11 teams have front-of-shirt sponsorship deals with online betting, gambling and casino brands – which next year will be banned in the English top flight. Premier League [...]
Hundred: ECB under fire over opt-out data transfer cut-off date

August 15, 2025

Hundred organiser the ECB has come under fire for forcing fans to opt-out of having their data transferred to new franchise owners. At least 49 per cent of each of the eight Hundred franchises have been sold to overseas investors, with some teams selling a majority shareholding. And with it, as is common with ownership [...]
Sky announces largest-ever Premier League sponsorship deal

August 15, 2025

Sky has this morning claimed the “largest-ever Premier League sponsorship deal” ahead of the season returning this evening. The Sky Sports coverage of the Premier League – which will this season see the broadcaster show 215 games, potentially rising to 225 – will be sponsored by a record six brands, with Guinness, Uber Eats, Coca-Cola [...]

UK businesses turn to overseas talent and AI as Reeves’ taxes bite

Why Winter Olympians make good City entrepreneurs

How South Wales became one of the UK’s most exciting food destinations

By: Matt Hardy

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