Women’s football: Why brand is key to building on Lionesses’ success June 27, 2025 With the Women’s Euros approaching the spotlight is bright on the Lionesses, and domestic clubs will be looking to capitalise on the momentum of the tournament by converting national fans into home team supporters. This is where brand comes in. Crucial for building greater connections, a sense of belonging and loyalty, and for attracting the [...]
WSL to expand to 14 teams from 2026-27 season June 16, 2025 The Women’s Super League will expand to 14 teams from the 2026-27 season, it was announced on Monday. The top flight of English women’s football will grow in size after the coming season, with two teams promoted from the second division into the Women’s Super League and the third-place team facing the WSL’s bottom side [...]
Does the Women’s Super League need a salary cap or other cost controls? June 13, 2025 Does the Women’s Super League need a salary cap? That was the question posed this week by no less an authority than Deloitte’s Sports Business Group upon the release of its 34th Annual Review of Football Finance. The report contained plenty of positive updates on the finances of WSL teams: aggregate revenue grew 36 per [...]
WSL revenues will pass £100m in 2026, says Deloitte June 9, 2025 Total revenues of Women’s Super League (WSL) clubs grew by 34 per cent to £65m in the 2023-24 season and are tipped to hit £100m for the first time next year, says Deloitte. All income streams were up but the biggest increase was a 73 per cent uplift in matchday revenue to £12m, thanks to [...]
Reddit founder Ohanian ‘honoured’ to invest £20m in WSL side Chelsea May 15, 2025 Reddit founder and husband of Sarina Williams Alexis Ohanian says he’s honoured to become an investor in Chelsea Women. The American has invested £20m in the Women’s Super League champions in return for a 10 per cent stake in the London club, valuing them at £200m. Ohanian, estimated to be worth $150m, will be at [...]
Everton Women to inherit Goodison Park next season May 13, 2025 Goodison Park is to become the home of Everton Women after the men’s team relocates to its new stadium at Bramley-Moore Dock this summer. It follows a review by Everton’s owners, The Friedkin Group, into what to do with the stadium, which has been the club’s home for more than 130 years. The 39,000-capacity venue [...]
Chelsea Women sign Skoda as first back of shirt sponsor May 8, 2025 Chelsea Women will get their first ever back of shirt partner after signing an extension to its partnership with Skoda. The Czech brand’s UK arm will don the back of the Chelsea shirts, effective immediately, having first partnered with the Kingsmeadow club in 2024. Chelsea won their sixth consecutive Women’s Super League title this month [...]
Barclays becomes main sponsor of Lord’s and MCC January 27, 2025 Barclays has expanded its sports sponsorship portfolio by becoming principal partner of Lord’s Cricket Ground and its owner, Marylebone Cricket Club (MCC). The multi-year partnership, effective immediately, sees the Home of Cricket’s iconic Media Centre renamed the Barclays Media Centre. It will also mean the bank making “one of the largest ever donations” to the [...]
Naomi Girma: Chelsea agree first $1m transfer in women’s football January 22, 2025 Chelsea are set to make USA defender Naomi Girma the first $1m transfer in women’s football after agreeing a world-record fee with San Diego Wave. Girma is expected to join the reigning Women’s Super League champions this week in a deal worth $1.1m (£889,000) – more than double the previous British record fee. The transfer [...]
American fund interested in minority stake in Chelsea January 17, 2025 The founder of Angel City FC Kara Nortman is reportedly interested in buying a stake in Women’s Super League club Chelsea FC Women. Monarch Collective, a £123m fund launched by Nortman, is interested in a minority stake in the WSL champions Chelsea, according to Sky News’ Mark Kleinman. National Women’s Soccer League club Angel City [...]