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Women's Super League

  • Beer, kits, hospitality and stadia can take Women’s Super League to greater heights

    Sport Business

    Bigger crowds and greater matchday revenue are just some of the growth opportunities for the WSL as the new season begins, says Sarah Rock. This weekend marks the return of the Women’s Super League, with last night’s opening fixture between London City Lionesses and Manchester United featuring one of the league’s biggest name signings to [...]

    Manchester City Womens Super League champions celebrating with confetti, sparklers, and large screen display 2025/26
  • Nike becomes London City Lionesses sponsor as well as kit partner in world record deal

    Sport Business

    Nike has extended its partnership with London City Lionesses to become the Women’s Super League club’s front-of-shirt sponsor as well as kit maker for a world record fee of over £3m. The sponsorship is described as a multi-year deal and comes as Nike has also extended its kit contract with London City until 2032. The [...]

    Five female athletes in teal Nike kits with a patterned design and a trophy graphic.
  • Ebru Koksal: ‘Women tend to ask difficult questions, and that’s not always liked’

    Sport Business

    Former investment banker turned CEO of Galatasaray, Turkish FA chief and advisor to Fifa and Uefa Ebru Koksal on the barriers faced by women in football, how it compares to the world of finance, and what England has got right. Ebru Koksal’s path to becoming a trailblazing female figure and one of the most respected [...]

    A woman in a polka dot dress speaks into a microphone at a business event, a man in a suit beside her.
  • Deloitte warns of ‘challenges ahead’ for European football despite €40bn milestone

    July 8, 2026

    Deloitte has forecast “challenges ahead” for European football clubs despite collective revenues surpassing the €40bn (£34bn) mark for the first time. Expansion of the Champions League and Uefa’s other club competitions was the key driver as aggregate revenues grew 13 per cent year on year in the 2024-25 season, Deloitte said. Teams also benefited from [...]

  • Fifa boss Infantino pips PSG chief Al-Khelaifi in City AM Football Power List

    June 4, 2026

    Fifa president Gianni Infantino has topped the inaugural City AM Football Power List, a week before the biggest ever men’s World Cup is due to kick off. The ranking, compiled with a 16-strong panel of expert judges drawn from across the sports industry, is designed to be a snapshot of who controls the most popular [...]

  • Man City Women’s MD on Bunny Shaw, WSL salaries and new £10m investment

    May 13, 2026

    Manchester City Women’s managing director Charlotte O’Neill says contract talks with star striker Khadija Shaw are “ongoing” and insists WSL clubs can match world-leading salaries. Bunny Shaw, as the Jamaica international is better known, is out of contract at the newly-crowned WSL champions this summer and is wanted by rivals Chelsea. But O’Neill told City [...]

  • Scrap Saturday 3pm blackout for women’s football, MPs urge government

    April 20, 2026

    MPs have urged the UK government to intervene and remove the Saturday 3pm blackout for women’s football in order to inspire the next generation of Lionesses. The Culture, Media and Sport select committee says ministers should demand English football chiefs exempt the Women’s Super League from the ban on matches being broadcast live in the [...]

  • London City Lionesses CEO Martin Semmens: ‘We want to be sustainable’

    April 1, 2026

    London City Lionesses may have made their presence felt in the Women’s Super League by spending big on star signings such as Grace Geyoro, but Michele Kang’s riches are going on much more besides. It should probably come as no surprise that Kang applies the same attention to detail that made her a billionaire in [...]

  • Michele Kang committed to funding London City Lionesses after £10.6m loss

    March 31, 2026

    London City Lionesses chiefs insist Michele Kang will continue to fund the club’s growth after they posted a £10.6m loss for the 2024-25 season, when they won promotion to the Women’s Super League. US billionaire Kang, who also owns French side OL Lyonnes and NWSL team Washington Spirit, injected £12.5m into London City Lionesses via [...]

  • Women’s Super League fans spend more on matchdays than Premier League counterparts

    March 12, 2026

    Football fans attending Women’s Super League matches spend more than those going to Premier League games, according to new research commissioned by Barclays. Fan spend per matchday, excluding tickets, averaged £145 for supporters in the WSL compared with £138 in the Premier League, the research found. Non-food spending – merchandise and match programme – was [...]

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