Red Roses must match footballers to give Lions Women’s tour best chance August 1, 2025 What a fantastic moment for women’s sport in the UK we’re living through right now. The Lionesses securing consecutive European Championships has created huge excitement and momentum – as well as a bit of extra pressure – for the Red Roses as they prepare to begin the campaign to win the Women’s Rugby World Cup [...]
Woad to success: How amateur Lottie took golf by storm July 30, 2025 “No, I’m not tempted to turn pro yet,” insisted England’s Lottie Woad after winning the Women’s Irish Open, her first Ladies European Tour title, as an amateur earlier this month. Just three weeks later, she is not only a fully-fledged pro but the bookmakers’ favourite to win the Women’s Open, which starts on Thursday. It [...]
Women’s sport needs to convert online fandom into ticket sales July 3, 2025 With England’s Euros defence getting underway on Saturday, how does women’s sport convert online fandom into ticket sales? Attendances down, TV viewing figures falling, but TikTok and Instagram metrics up. This is the current state of engagement with women’s professional sport in the United Kingdom. Phone surfing can be monetised, but there is an urgent [...]
London City Lionesses score Nike kit deal following promotion to WSL July 1, 2025 London City Lionesses have secured a high-profile kit deal with Nike following their promotion to the Women’s Super League (WSL) for the first time. The trailblazing club – owned by American Michele Kang – are the only side in the WSL to be fully independent, with no ties to a men’s professional team in the [...]
Dolder Grand: Inside the Lionesses’ luxurious hotel for Women’s Euro 2025 June 24, 2025 If the Lionesses needed any extra motivation to defend their title at next month’s Women’s Euros to the bitter end then the thought of leaving their hotel for the tournament might just be it. Perched on top of a hill overlooking Zurich, the Dolder Grand is the very definition of luxury, boasting suites with views [...]
Women’s football to reach 800m fans by 2030 June 17, 2025 Women’s football is set to have a fanbase of 800m fans by the end of the decade, according to new research. A Nielsen Sports and PepsiCo report claims the global women’s fanbase is projected to grow by 38 per cent, from 500m fans to over 800m fans by 2030. The move would push women’s football [...]
US Women’s Open prize money: How much will winning golfer get? June 1, 2025 The 2025 US Women’s Open has the biggest prize purse in women’s golf, but how much will the winner walk away with? A total of $12m will be dished out at Erin Hills come Sunday evening as the 156 golfers look to secure a major title in 2025. Organisers are set to hand out $10,000 [...]
Alexis Ohanian, Chelsea and how to value women’s football teams May 26, 2025 Alexis Ohanian’s investment in Chelsea Women has raised questions about how to arrive at accurate valuations for women’s football teams. City AM asked industry experts. Reddit founder Alexis Ohanian was at Wembley last weekend for the Women’s FA Cup final, as the new investor in Chelsea Women saw his side complete a domestic treble with [...]
Everton Women to inherit Goodison Park next season May 13, 2025 Goodison Park is to become the home of Everton Women after the men’s team relocates to its new stadium at Bramley-Moore Dock this summer. It follows a review by Everton’s owners, The Friedkin Group, into what to do with the stadium, which has been the club’s home for more than 130 years. The 39,000-capacity venue [...]
Global women’s sport set to hit £2bn in revenues in 2025 March 18, 2025 Global revenues across women’s elite sport will reach nearly £2bn in 2025, according to Deloitte. Basketball and football continue to lead growth across the sector – combined revenues from the whole of women’s sport are set to rise by over 240 per cent in just four years. The report backs up the “growth mode” storyline [...]