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Sports marketing

  • Epic sporting weekend proves sport can be cog in any government agenda

    May 28, 2024

    With a General Election in full swing across the nation sports fans were treated to an epic weekend of action. So with so many events pencilled in across the next five years and numerous more beyond that, our politicians should promote sport to a priority talking point. City A.M. Deputy Sports Editor Matt Hardy writes. [...]

  • Sunday Times Rich List sport: Lewis Hamilton, Jim Ratcliffe and Eddie Hearn

    May 17, 2024

    Seven time Formula 1 champion Lewis Hamilton has entered the Sunday Times Rich List for the first time in 2024.

  • Jack Sullivan: West Ham director on trophies, succession and creating a legacy

    May 15, 2024

    Jack Sullivan is the son of West Ham’s biggest shareholder David Sullivan. He was raised in and around the Hammers and is using his experience to forge his own business path. In a ranging interview; he talks about his family, West Ham and the future. If you were to ask any fan of West Ham [...]

  • Some FA Cup games to stay on BBC in boost for free-to-air sport

    May 14, 2024

    The BBC has retained live TV rights to the FA Cup after agreeing a new four-year partnership with the competition’s main broadcaster TNT Sports. From 2025-26 it will show 14 live games a year – two per round until the quarter-finals, plus one semi-final and the final – as well as highlights. The deal is [...]

  • Pitchside access, front row seats and coaches’ briefings: How football is selling ‘inside the ropes’ experiences

    April 30, 2024

    Football has largely kept fans at arm’s length, but that looks to be changing. 

  • Inside the past, present and future of stadium design with Populous

    April 24, 2024

    One of the cherished memories for any sports fan is that intake of breath from sheer disbelief when you first climb the concrete steps from the bowels of a stadium to glimpse the scale of the arena which a team you’re about to both fall in love with and despise for a lifetime calls home. [...]

  • They’re the real Ted Lasso – but there’s more to Hampton and Richmond Borough’s story

    April 23, 2024

    Can the Beavers be the test case for an innovative VCFC concept?

  • Ed Warner: Seb Coe has given Olympic chief Thomas Bach a $100m headache

    April 18, 2024

    Our sport business columnist on Seb Coe's challenge to Thomas Bach.

  • British horse racing crowds up in 2024 despite heavier toll of weather

    April 16, 2024

    It comes after Cheltenham Festival attendances fell by 11,000 last month.

  • Stokes, Broad, Ennis-Hill VC fund buys into ticketing platform Seat Unique

    April 8, 2024

    The Players Fund have invested into premium ticketing platform Seat Unique as the athlete-led venture capital firm’s portfolio grows. The Players Fund includes star sporting names such as Jessica Ennis-Hill and Eni Aluko, United States sprinter Allyson Felix, Ben Stokes Stuart Broad, Jos Buttler and Jofra Archer. In August last year it was reportedly backed to the [...]

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