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Sports marketing

  • Why football clubs are like tomatoes – and these are salad days for the likes of Manchester United’s owners

    February 28, 2023

    The salad shortage and the appeal of elite football clubs such as Manchester United are both being driven by the same thing, writes Neil Hopkins. Early 2023 seems destined to be remembered for shortages. For most of us, a shortage of tomatoes and other salad produce. For cash-rich investors from the Middle East, a shortage [...]

  • Tottenham Hotspur sign 15-year partnership with Formula 1, strengthening US links

    February 28, 2023

    Formula 1 and Tottenham Hotspur chiefs are building an electric karting track under the Premier League club’s stadium as part of a new long-term partnership. The facility, due to open this summer, will be London’s longest indoor track and the first electric karting circuit in the world to be housed in a sports stadium. Tottenham’s [...]

  • BT Sport to become TNT Sports: Here’s what it means for price, programming and existing customers

    February 21, 2023

    BT Sport is to be rebranded as TNT Sports in the first major development of the joint venture between BT Group and Warner Bros Discovery. Under the rebrand, which will take place in July, programming will stay largely the same, with TNT Sports remaining centred around live Premier League and Champions League football, domestic and [...]

  • Castore co-founder Tom Beahon on shelving IPO plans, bucking the Brexit trend by expanding in Europe, and the Andy Murray-backed sports brand’s first shoe launch

    February 15, 2023

    At a time when Brexit has caused some British businesses to retreat from Europe, fast-growing premium sportswear brand Castore is eager to buck the trend. The company, founded by former City boys Tom and Phil Beahon and which counts Andy Murray among its investors, has opened a distribution centre in the Netherlands and is increasingly [...]

  • Super Bowl ad review: T-Mobile, Squarespace, Popcorner, Workday, Paramount Plus – read who we think did it best and then watch them for yourself

    February 12, 2023

    Once upon a time, the Super Bowl ads were just that: adverts that aired during the intervals of the most-watched sports event in North America. They ran once, with audiences across the country waiting in anticipation for the best work the advertising industry could muster.  Today, Super Bowl ads are trailed by their own teaser [...]

  • Manchester City’s most successful era now has an asterisk after Premier League hit them with over 100 charges

    February 6, 2023

    Manchester City are facing the threat of expulsion from the Premier League after the English champions were accused of the biggest financial scandal in the competition’s history. City were yesterday charged with more than 100 alleged rule breaches dating back to 2009, including falsely reporting income and the salaries of players and managers, and failing [...]

  • Saudi Arabia set to strengthen Fifa ties with deal to sponsor Women’s World Cup

    January 31, 2023

    Saudi Arabia is set to make further inroads into sport by becoming a sponsor of the 2023 Fifa Women’s World Cup. Visit Saudi, the country’s state-owned tourism arm, is expected to become one of the main commercial partners of the tournament, which takes place in Australian and New Zealand in July and August. Saudi Arabia [...]

  • Premier League criticised by Football Supporters Association over NFT partnership with Serena Williams and Lionel Messi-backed company

    January 30, 2023

    Football supporters groups have criticised the Premier League for entering the NFT market in a £120m deal with fantasy gaming and digital collectibles platform Sorare. After more than a year of deliberations, English football’s top division today announced a four-year contract with the French company, which is backed by sports stars including Lionel Messi, Kylian [...]

  • Australian Open prize money 2023: How much can tennis players win in Melbourne this weekend and how does it compare to other Grand Slam tournaments?

    January 27, 2023

    The Australian Open may be the first Grand Slam on the calendar, but it comes last of the four tennis majors for prize money. The men’s and women’s singles champions in Melbourne this weekend stand to receive AUD $2.98m, which equates to $2.08m or £1.67m at current exchange rates. That trails the £2m ($2.5m) Wimbledon [...]

  • Australian Open: Seeds Iga Swiatek and Coco Gauff crash out while Felix Auger-Aliassime completes ‘Netflix Curse’

    January 22, 2023

    Fancied trio Iga Swiatek, Coco Gauff and Felix Auger-Aliassime crashed out of the Australian Open on Sunday as favourites continued to fall and the so-called “Netflix Curse” claimed its final victim. World No1 Swiatek suffered a surprise loss to Wimbledon champion Elena Rybakina, while seventh seed Gauff also succumbed in straight sets to her lower-ranked [...]

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