Freed From Desire: Why did 90s hit become England’s World Cup goal music? December 6, 2022 Lashed home by Harry Kane, dinked by Bukayo Saka or headed by Jude Bellingham, each England goal at this World Cup has had one thing in common. All have been celebrated to the sound of 90s dance hit Freed From Desire, the track that the Three Lions nominated to be played every time they rippled [...]
Ed Warner: Is Infantino a moonbeam or a clown? Either way, Fifa boss is here to stay December 1, 2022 Gianni Infantino. Moonbeam or clown? Flibbertigibbet? Certainly. Problem-solver, or problem to be solved? All depends on where you are coming from – quite literally. Just don’t expect Fifa’s demon/angel (delete according to taste) president to be going anywhere soon. Most likely not until 2031. Football’s Swiss-Italian head honcho has been front and centre of the [...]
Ed Warner: Manchester United should have refused to tear up Cristiano Ronaldo contract November 24, 2022 Watching Cristiano Ronaldo’s conversation with Piers Morgan I was instantly reminded of Princess Di’s (in)famous interview with Martin Bashir, so much in the news in recent months. No sense here though that the footballer was duped into his doe-eyed criticisms of Manchester United – certainly not if we accept Morgan’s subsequent justifications for the guest [...]
Size matters: Why tiny Qatar decided it needed to host the World Cup November 16, 2022 Sport business and geopolitics expert Professor Simon Chadwick explains the economic, security-related and nation-building reasons why Qatar is hosting the World Cup. With the start of the men’s World Cup in Qatar imminent, fans are looking ahead to the action starting. Some will be anticipating Harry Kane retaining his Golden Boot, though others may feel [...]
Magic materials, paperless tickets and Web3: Sports technology trends to watch in 2023 November 16, 2022 Rebecca Hopkins, chief executive of the STA Group, picks out the sports technology trends to watch in the next year. It is exciting to realise how far sport has come in the past 12 months and whilst the post-pandemic era is throwing up more external challenges than could have been predicted, the sector remains as [...]
Trussonomics, Super League and Qatar World Cup: Why proactive PR matters November 10, 2022 Communications expert Matthew Fletcher-Jones explains why Qatar and Fifa are fighting a losing PR battle over perceptions of this year’s World Cup. Imagine you proposed a revolutionary approach, promising growth and a brighter future. Yet you never got out of the blocks as your first step was revealing that the rich would get richer. Revolutions [...]
World Cup advert review: Pepsi beats Coke as brands grapple with Qatar controversy November 8, 2022 Steve Howell of creative agency Dark Horses picks the best and worst World Cup adverts ahead of the month’s tournament in Qatar. ‘Tis the season with a World Cup unceremoniously stuffed in the middle like the turkey in a Pret Christmas sandwich. The 12 years since Qatar were awarded the tournament have been full of [...]
Ruck and maul stars: Rugby clubs bank on behind-the-scenes content to attract fans November 8, 2022 Matt Hardy on the rise of rugby clubs producing their own content as they look to attract new fans to the sport outside of the international arena. Gone are the days of sending season tickets out via carrier pigeon and releasing fixture lists through smoke signals, and here are the days of holograms, on-demand video [...]
Ed Warner: English football of all levels penetrating hyper-commercial US sport November 3, 2022 Does anyone in England call the Premier League the EPL? I ask because I had a random encounter at Heathrow last week with one of a group of five Crystal Palace fans headed to Selhurst Park for their “first EPL game”. The Ted Lasso effect maybe? I only hope they made it to the Clifton [...]
Ed Warner: Don’t criticise British Cycling for accepting sponsorship from Shell October 20, 2022 Disclaimer No1: I don’t think I’ve written anything in support of British Cycling down the years. Quite the opposite in fact. But I can’t bring myself to add my name to the lengthening petition that splutters in indignation about the governing body’s sponsorship deal with Shell. So, here’s a first for me. British Cycling’s eight-year [...]