Super Bowl LIX: How to read Roman numerals ahead of NFL American football February 11, 2024 We may be at the 59th (LIX) Super Bowl but many are still oblivious to the bunch of apparent letters that change every year. So here is how to read Roman numerals. What are Roman numerals? Roman numerals are, shock horror, symbols that represent numbers based on the ancient Roman system. Alphabet symbols are used [...]
Super Bowl LVIII ads are a reminder of how the industry can do better February 10, 2024 The Super Bowl shows us why advertisers should be holding themselves to a higher level throughout the year, argues Rowenna Prest, chief strategy officer at advertising services firm Joint. The Super Bowl is one of the most watched sporting events in the world and by far the biggest TV moment in the US. According to [...]
Sports tech: Why super Speedo is making a splash yet again February 8, 2024 Speedo is no stranger to revolutionary tech. But 15 years on since the ban of a race suit they produced that was deemed “technical doping”, they’re back with a new bit of space age tech that could change the swimming world. Matt Hardy takes a deep dive. Pharmaceutical doping has been at the heart of [...]
NFL boss Goodell shakes off ‘nonsense’ Taylor Swift Super Bowl conspiracy theories February 6, 2024 Some have claimed it's a deep state plot to get President Biden re-elected.
Ed Warner: What politicians get wrong on policy and how I would fix it January 25, 2024 Britons may now be only four months away from their day in the polling booth. Policy wonks will be doing their wonking, party manifestos in early draft form, PR grids being re-written daily. Sport will barely feature beyond a sweaty MP or two getting down with the kids for a fleeting photo op at a [...]
Why Brand Beckham’s battle with the counterfeiters is no open goal January 23, 2024 An IP law expert on Beckham's attempt to tackle trade mark infringements.
Zharnel Hughes backs ‘Netflix and chill’ to attract new fans to athletics January 19, 2024 Hughes is one of the sprinters set to star in the show, due for release this summer.
Ed Warner: In defence of the Premier League’s laudable financial rules January 18, 2024 Our columnist reflects on some of the week's big sport business stories.
Why Tiger Woods’ successor as face of Nike could be made of pixels and data January 12, 2024 The iconic partnership came to an end this week after 27 years.
Yorkshire sponsor ‘reviewing’ deal amid possible return of former chief Graves January 9, 2024 Tiling company Al Murad says it is monitoring the situation at Yorkshire.