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Sport Business

  • NFL betting: Super Bowl fans to wager billions on Swift, Gatorade, Eagles and Chiefs

    February 9, 2025

    The NFL Super Bowl, in all of its commercial glory, will take the headlines across the next 24 hours; whether that be the half-time show, the result of the adverts. But the betting markets this weekend are a fascinating watch, with last year’s Super Bowl – when comparing bet-on events – beating out the Euros [...]

  • Why Rennes and Como were the surprise spenders in January transfer window

    February 8, 2025

    Manchester City may have led the way in England but the biggest January transfer window spenders in other major European leagues were not the usual suspects. In France it was Rennes who spent the most, eclipsing mega-rich Paris Saint-Germain despite the champions splashing £58m on Napoli’s twinkle-toed Georgia winger Khvicha Kvaratskhelia. Rennes invested £62m on [...]

  • CMA and ASA probe Chelsea-linked Vivid Seats over ticket touting

    February 7, 2025

    Consumer group FanFair Alliance has reported Vivid Seats, a company part-owned by Chelsea chair Todd Boehly, to watchdogs for alleged illegal ticket touting. Chelsea fans have described the involvement of Boehly, the highest-profile member of the club’s US ownership group, as a “breach of trust” after it emerged this week. Vivid Seats offers tickets to [...]

  • Nandy rejects football regulator pay fears: ‘£130k is more than reasonable’

    February 7, 2025

    Culture secretary Lisa Nandy has dismissed concerns that the incoming football regulator’s effectiveness will be inhibited by more modest public sector pay. Recruitment for the regulator’s first chair is under way but fears have been raised that the calibre of candidate could be restricted by the salary of £130,000 for the part-time role. While still [...]

  • LIV Golf 2025: The five big changes to the tour during the off season

    February 6, 2025

    LIV Golf returns for its fourth season this weekend in Riyadh on arguably its strongest footing ever, having outlasted three British prime ministers, the reign of our longest-serving monarch and the Biden administration. There may not have been any blockbuster signings like that of Major winner Jon Rahm 12 months ago, but there is plenty [...]

  • Chelsea Women’s rivals face a stark choice: spend – or be left behind

    February 6, 2025

    During the January transfer window Chelsea Women made headlines with their spending, although that is nothing new for the club. Their male counterparts hold the record for the most spent in one winter window, having splashed out £275m in 2023. Chelsea Women broke the $1m transfer fee glass ceiling in the women’s game when they [...]

  • Meta fact-checking U-turn probed over Ronaldo Facebook deepfake scam

    February 6, 2025

    Meta’s decision to scrap fact-checking on Facebook and Instagram is under review after Brazilian football legend Ronaldo Nazario was caught up in a deepfake scam. The company’s oversight board has launched an investigation after Meta initially rejected calls to remove a post that used an AI-manipulated video of Ronaldo to promote a gambling app. Meta [...]

  • NFL ‘running scared’ of Trump and Musk ahead of Super Bowl with Bluesky ban

    February 6, 2025

    The NFL risks alienating fans and accusations of “running scared” from Donald Trump and Elon Musk ahead of Super Bowl LIX after it banned teams from posting on X rival Bluesky, say industry watchers.  Sunday’s showdown between the Kansas City Chiefs and Philadelphia Eagles in New Orleans, the climax to the NFL season, is set [...]

  • EFL board set to discuss National League promotion demand

    February 5, 2025

    The EFL board will meet on Thursday amid renewed pressure from the entire National League to increase the number of promotion places from two to three. All 72 National League clubs, which represent the fifth and sixth tiers of English football, wrote to the EFL this week demanding the increase with immediate effect. The issue [...]

  • Cristiano Ronaldo wants to own ‘several football clubs’

    February 5, 2025

    Cristiano Ronaldo wants to take his prolific streak into the boardroom when he retires from playing football by owning a multi-club network. Ronaldo shows no sign of hanging up his boots as he turns 40 today, with the forward still breaking goalscoring records for Portugal and Al Nassr in the Saudi Pro League. But the [...]

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