Social media content creators The Hook explain how to make great online video March 25, 2019 Video is big business in marketing. A good video can be the difference between success and failure. After all, as Bill Gates said, content is king. Brands love video content because it is seen as more intimate and informative than just posting a picture or a wall of text. And they’ve been spending more and [...]
Google announces Stadia game streaming platform March 19, 2019 Google has announced a video game streaming service called Stradia as the tech giant attempts to challenge Sony and Microsoft in the $140bn gaming market. Stadia will allow users to play games on their internet browser without having to download any content or buy a new console, Google announced at the Game Developers Conference in [...]
Sony taps into cinematic screens for the Xperia 1 smartphone February 25, 2019 In a long-overdue revival of its smartphone line, Sony has attempted to utilise its history of producing high-quality cinema experiences to its advantage. Launching its new premium flagship phone at Mobile World Congress in Barcelona, the Xperia 1 features a 21:9 aspect ratio screen at 6.5 inches tall, making it one of the longest phones on the [...]
The perfect brand name doesn’t exist, so stop searching for it January 28, 2019 Naming a brand is often a tortured process, full of impassioned argument and furrowed brows. Everyone wants to find that silver bullet: the simple, unique name that crystallises everything important about the brand. Well, stop looking. Because you won’t find it – and you don’t need to. Names matter, but never as much as they [...]
BBC weighs new European headquarters in Brussels January 25, 2019 The BBC is considering opening a new office in Brussels ahead of the UK leaving the EU, according to Belgium prime minister Charles Michel. Michel, who is attending the World Economic Forum in Davos, said he has held meetings with BBC director general Tony Hall to discuss the possible move. Read more: Brussels launches campaign to [...]
Brussels launches campaign to entice UK creative industries ahead of Brexit January 24, 2019 Brussels has positioned itself as a potential new home for the UK’s creative industries by calling on creative businesses to move to the Belgian capital ahead of Brexit. The campaign aims to bring British companies in the film, broadcast and creative industries to Brussels to help them secure their European operations when Britain leaves the [...]
Sony confirms plans to shift European headquarters to Amsterdam in Brexit move January 23, 2019 Sony has moved its European headquarters to Amsterdam to safeguard itself from possible disruption from Brexit. The Japanese tech firm confirmed the move last night. Sony said it had established a new legal entity in the Netherlands which it will merge its UK-based business into. In a statement Sony said: “In this way we can [...]
The comeback kid: HMV tops Amazon in UK physical sales October 29, 2018 British entertainment retailer HMV has staged a comeback in the face of Amazon’s increased dominance to become the largest physical music retailer in the UK. In the 12 weeks to 23 September, HMV experienced market share growth for the second consecutive quarter to a total of 28 per cent, according to data published today by [...]
Sony offers no concessions to EU regulators in $2.3bn EMI bid October 22, 2018 Sony has offered no concessions to the EU’s antitrust regulator in support of its $2.3bn (£1.8bn) bid for major record label EMI. Sony had not submitted any proposed concessions by last Friday’s deadline, the European Commission’s website showed today. Read more: EU sets October deadline to rule on Sony's takeover of EMI The Commission is [...]
EU regulator sets October deadline to rule on Sony’s EMI takeover September 25, 2018 Sony will find out by 26 October if its $2.3bn (£1.8bn) takeover of EMI Music Publishing will win approval from antitrust authorities. The European Commission set the provisional deadline after being formally notified of the deal on Friday. Sony is already a major shareholder in EMI, having bought 30 per cent of the firm [...]