Sport sponsorship: Best deals, who’s investing and 2025 growth January 5, 2025 As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
Hamilton world title or Fury vs Joshua? The betting trends set to dominate 2025 January 4, 2025 Millions of Brits love a little betting flutter now and again, and sport is where the majority of our punts go. Government reports state that “the provisional 2024 to 2025 year-to-date [April to September] total for betting and gaming receipts is £1,78bn, which is £102m (6 per cent) higher than the same period during the [...]
Lions will smash Aussies and England will win World Cup in 2025 January 3, 2025 Happy New Year one and all! The upcoming 12 months are going to be filled with brilliant rugby moments but the Lions and England Women top the billing for me. Because 2025 has a lot going on, but the British and Irish Lions tour of Australia in July and the Women’s Rugby World Cup headline [...]
Sport in 2025: A rallying cry to London, Mayor Khan and Londoners January 2, 2025 For at least the past five years it has felt as if London was disappearing off the global sporting stage. The capital may boast the Home of Cricket, 17 professional football clubs and five stadiums with a capacity of over 50,000 but huge sporting events have sought refuge in the likes of Saudi Arabia, the [...]
Springboks enter long-term deal with British rugby brand Rhino January 1, 2025 The South Africa rugby Springboks have a seven-year deal with ball supplier Rhino in a major boost to the British-founded brand. The deal will see the world champions use Rhino balls for their home Test matches while the agreement stretches to the women’s international team, and the Currie Cup. Rian Oberholzer, chief executive of SA [...]
Breakaway rugby talks not a ‘distraction’ to Rugby World Cup, says chief January 1, 2025 World Rugby chief executive Alan Gilpin has insisted that talk of a breakaway franchise competition is not a distraction, stating that any investment talk is “fantastic”. Reports have circled of a LIV Golf-style breakaway in rugby union with both private equity and sovereign wealth backers, to various degrees. Details of the supposed competition, which some [...]
Ratcliffe, IPL and Littler: The City AM Sport 2024 year in review December 31, 2024 It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]
Ahead of the Game: Man United cuts could be copied by other clubs December 30, 2024 Manchester United’s controversial move to slash the funding it provides to its charitable foundation as part of cost-cutting measures introduced by Sir Jim Ratcliffe could be followed by other Premier League clubs. The Manchester United Foundation are set to be the latest victims of Ratcliffe’s drive to cut costs at Old Trafford, with Sky News [...]
Football, rugby and boxing: The most attended sports events of 2024 December 29, 2024 It’s no secret that the Brits love going to watch live sport. Whether it’s domestic action, international sport or a special annual event; we love it! So which event saw the most people through the turnstiles on a single day for each month of the year? We take a look. January 73,489, Old Trafford, Premier [...]
Youngs and Cole: For The Love Of Rugby duo look to 2025 December 28, 2024 Leicester Tigers duo Ben Youngs and Dan Cole review at 2024, look ahead to 2025 and discussed their podcast For The Love Of Rugby. The last 12 months has been an incredibly interesting time for rugby union for a number of reasons. Steve Borthwick’s England had a rough back end to the year but took [...]