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Rugby business

  • Red Roses must match footballers to give Lions Women’s tour best chance

    August 1, 2025

    What a fantastic moment for women’s sport in the UK we’re living through right now. The Lionesses securing consecutive European Championships has created huge excitement and momentum – as well as a bit of extra pressure – for the Red Roses as they prepare to begin the campaign to win the Women’s Rugby World Cup [...]

  • Lions profit share gives players buy-in and shows the future of rugby

    July 25, 2025

    British and Irish Lions players will be hoping that the MCG gets close to capacity for Saturday’s second Test against Australia – and not just for the sake of a good atmosphere.  This tour is the first in which Lions players will receive a share of profits, a move expected to bump their pay up [...]

  • Grenfell United welcomes Ulster decision to end Kingspan deal

    July 2, 2025

    Grenfell survivors have welcomed Ulster Rugby’s decision to discontinue its stadium naming rights deal with Kingspan, an insulation maker criticised over the London tower block tragedy. Ulster announced this week it had begun the process of removing Kingspan branding from its home ground in Belfast after a long-term sponsorship deal with the local firm, which [...]

  • FA accused of stalling brain damage lawsuit from former players

    June 26, 2025

    Football chiefs have been accused of “deliberately stalling” a landmark lawsuit brought by former players who suffered “life-altering” brain damage as the legal battle resumes today. The Football Association, English Football League and FA of Wales are the defendants in a case brought by 30 former players and their families who say the game’s authorities [...]

  • Six Nations look to lure Sky by bundling TV rights with Lions

    June 18, 2025

    The Six Nations unions are in talks with the British and Irish Lions about bundling their TV rights for the next four-year cycle.  European unions have already sold TV rights for the Six Nations between 2026 and 2029 in a joint deal with ITV and BBC, but have yet to go to market with their [...]

  • Premiership Rugby taps Raine and Deloitte as investors circle

    June 11, 2025

    Premiership Rugby Limited (PRL) has engaged the Raine Group and Deloitte to manage potential investment in the competition or some of its clubs.  Premiership Rugby is attracting inquiries from American investors looking to buy into English sport following the recent influx of purchasers of Premier League and EFL clubs, with interest expected to grow ahead [...]

  • How ‘unsexy’ B2B firms are pushing out consumer brands in sport

    May 9, 2025

    “Unsexy” B2B firms are increasingly replacing consumer-facing brands in some of the country’s most prized sport sponsorship deals, new research has found. Manufacturing/engineering, specialist professional services, construction and software are four of the five fastest-growing industries appearing as front-of-shirt sponsors of England’s top football, rugby and cricket teams. The study by sponsorship intelligence firm Caytoo [...]

  • How club revenue turns Champions Cup into cash of the titans

    April 4, 2025

    This weekend’s Investec Champions Cup round of 16 may be about getting the win in one of Europe’s most iconic stadiums, but in reality competitions such as this – seen by many as the top club rugby competition in the world – can have a monumental impact on rugby finances. The classic cliches in rugby [...]

  • Sweeney should get RFU bonus if he earned it. He didn’t, so shouldn’t

    February 18, 2025

    England Rugby’s CEO Bill Sweeney should get a hefty pay package, but only if the numbers add up. They don’t, so he shouldn’t, argues Matt Hardy Should the chief executive of a major organisation receive a bonus for the work they do? For some it will depend on where they stand on the morality of [...]

  • Sponsors All Blacks could chase after falling out with Man United part-owners Ineos

    February 15, 2025

    Last week it was revealed that rugby giants New Zealand, including the famous All Blacks, were suing sponsors and Manchester United part-owners Ineos. The chemicals firm, co-owned by British billionaire Sir Jim Ratcliffe, stands accused of breaching its sponsorship agreement by failing to pay an installment of a £27m, six-year deal, that was signed in [...]

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