AJ-Fury boxing fight won’t impact Cardiff Champions Cup rugby game September 22, 2026 Cardiff Rugby’s Investec Champions Cup match against Bath Rugby will not be moved even if it clashes with the blockbuster fight between Anthony Joshua and Tyson Fury. The Battle of Britain boxing bout is closing in on Cardiff’s Principality Stadium as its host, with 11 December pencilled in as the date. Bath Rugby’s trip to [...]
Prem Rugby announces record deal with key partner September 22, 2026 Prem Rugby this morning announced a record deal with ball provider Gilbert that took their partnership beyond 30 years. The agreement, confirmed ahead of this weekend’s opening round of fixtures, is the longest deal agreed between the two organisations. Its value was not disclosed. Prem Rugby’s Kelly Cooke said that “a partnership of this length [...]
How does a brand agency build a league identity like Ultimate Sevens from scratch? September 21, 2026 Brentford’s Gtech Community Stadium will be centred around a different kind of ball on Thursday when the Ultimate Sevens rolls into town for its inaugural finals day. Backed by BIA Sports Group – the owners of Premier League club Sunderland – the Ultimate Sevens is brand new, and with it comes six teams that have [...]
Is Henry Pollock’s biggest problem Eddie Hearn? September 18, 2026 Henry Pollock’s first few months with Eddie Hearn’s Matchroom Talent Agency has felt less like a commitment to rugby union – and reaching the heights within the sport – and more like a scattergun approach to marketing a player in a way rugby players hadn’t experienced before. Except they have. Seeing Pollock in the front [...]
Allowing South Africa vs New Zealand to clash with NFL is classic rugby September 11, 2026 South Africa and New Zealand choosing to stage their money-spinning Greatest Rivalry rugby match in Baltimore on the opening weekend of the NFL season is, at best, short-sighted and realistically rather daft. What is the point in the sport trying to break the US, five years out from a North American World Cup many are [...]
England Rugby in first ever back-of-shirt deal with £5m a year Lloyds signing September 9, 2026 Banking giant Lloyds has become England Rugby’s first ever back-of-shirt partner after the world’s richest union added the City staple to its sponsorship portfolio. It comes six months after City AM revealed Lloyds had held talks with England chiefs over back-of-shirt and back-of-shorts sponsorship. The deal will see the financial giant’s logo appear above the [...]
RFU left waiting on Twickenham gig planning meeting after NIMBY opposition September 8, 2026 England Rugby chiefs are being forced to wait for a crucial planning meeting over the future of events at Allianz Stadium. Hopes had been raised that a meeting to determine whether the Twickenham arena could significantly boost its number of non-sporting events – from three to 15 – would be held in September. But the [...]
Prem Rugby needs a draft, but not one for the very best players September 4, 2026 Top flight domestic rugby is back this weekend in the form of the Prem Rugby Cup – the former Anglo-Welsh, British and Irish, and inter-Prem/Champ competition that is now just a little bit of a nothing league. But that’s for another day. Because the return of rugby in England feels underhyped. We’ve had an entire [...]
Why the smart money should be on rugby sevens September 3, 2026 Why should we be taking more notice of rugby sevens at the moment, asks former player Jim Hamilton. There are different versions of rugby, and while the 15-a-side game will always be my Everest, sevens offers something completely different. The sport is simple to follow, fast and incredibly athletic, and it allows individual personalities and [...]
Qatar Airways-backed airline Airlink defends Springboks flypast manoeuvre August 31, 2026 The Qatar Airways-backed airline, Airlink, have defended a double flypast over South Africa’s rugby union match against New Zealand after online backlash. Two passenger jets flew above the DHL Stadium in Cape Town with flight tracking website Flightradar24 stating that one of the two planes cleared the arena’s roof by less than 15 metres. And [...]