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Rugby business

  • England Red Roses are great for rugby, but are they bad for business?

    May 15, 2026

    Should the dominant England rugby team beat France on Sunday in the final round of this year’s Women’s Six Nations they will notch up their 38th consecutive Test victory. It is an amazing feat by one of the most incredible sports teams in the world, but is it good for business? For England, yes. For [...]

  • Super League set for crunch NRL investment talks at Magic Round in Brisbane

    May 13, 2026

    Super League chiefs will hold crunch talks with NRL counterparts early next week in Australia as investment into England’s top flight rugby league competition nears. Rugby Football League interim chief Rhodri Jones and RFL chair Nigel Wood are heading to the NRL’s Magic Round in Brisbane before the next discussions on Monday. Australian rugby league [...]

  • King’s Speech: Red tape to be cut to help Britain host Euros and World Cup

    May 13, 2026

    Hosting the Fifa World Cup, Olympics and Euros will become easier after the government promised to legislate to cut the red tape hindering major sports events. A new Sporting Events Bill will deliver a set framework which can be applied to major sporting events and is hoped to keep Britain an attractive – and reliable [...]

  • Exclusive: Ultimate Sevens franchise rugby project to announce Reebok deal

    May 12, 2026

    The Ultimate Sevens franchise project will today announce Reebok as its title kit sponsor, City AM can reveal. The project – dubbed by some as the R360 of the rugby sevens world – will launch on Thursday with teams and players confirmed in London. The long-term plan will see franchises sold off, similar to other [...]

  • Promotion to Champ could be worth millions as Blackheath fight to go up

    May 9, 2026

    Promotion to English rugby’s second tier Champ could be worth millions as Blackheath and Plymouth fight to go up this weekend. Blackheath, the world’s oldest rugby club, take on their south coast opposition in south east London on Saturday with the winner set to take on one of Richmond or London Scottish for promotion to [...]

  • Prem Rugby chiefs admit its ‘challenging’ to compete with Top 14

    May 8, 2026

    Prem Rugby chiefs have admitted competing with the French Top 14 has been “challenging” given English salary cap rules. Clubs across England can spend around £8m per season on their squad, with £6.4m of that the standard cap and the remaining a series of credits and allowances. The French Top 14 will see its salary [...]

  • In defence of Bristol Bears CEO Tom Tainton’s rugby marketing comments

    May 8, 2026

    “At Bristol Bears, we don’t call ourselves a rugby club. We are a marketing agency that plays rugby. Yes, our players have to be competent and able to deliver on the field, but if they are not bringing any value off the field, that genuinely factors into our recruitment conversations.” Those were the words of [...]

  • Cornish Pirates announce US investment into Champ Rugby team

    May 7, 2026

    US investors have taken a stake in Champ Rugby club Cornish Pirates as English ovalball continues to be seen as an attractive asset class. The Cornish Pirates, who play their home games at Mennaye Field in Penzance, have become the first known English rugby union club to onboard major American investors. J. Kenneth Moritz and [...]

  • Exclusive: Two Super League clubs circling Saracens’ Ben Earl

    May 6, 2026

    Rugby league’s biggest clubs are circling England rugby union international Ben Earl after he made comments about switching codes. City AM understands that both Warrington Wolves and Wigan Warriors are looking at the Saracens back-row, potentially targeting the 28-year-old for a move north after next year’s Rugby World Cup. Super League clubs get salary cap [...]

  • Gloucester Rugby secure £300k fan investment at £36.5m valuation

    May 4, 2026

    Gloucester Rugby have raised £300k from a fan investment cycle at a valuation of £36.5m as investment in the Prem continues. With 23 days left on their public raise, the Prem Rugby strugglers have achieved a fresh goal of having £300,000 in commitments. The 122 investors have pledged an average of over £2,500 apiece but [...]

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