Giles Morgan on how sport’s dynamic blaze of colour can bring a bank’s values to life April 19, 2015 HSBC’s Global Head of Sponsorship and Events tackles his firm’s support for rugby, right down to the grassroots level. Giles Morgan is not your average spokesman for a major sporting sponsor. He’s knowledgeable, forthright, and is more than happy to put a few noses out of joint if he doesn’t like what he sees going [...]
2015 Rugby World Cup: Banking on shared values – and the 3bn viewers for a great global event April 12, 2015 When a senior figure from the world of banking talks up his company’s major sponsorship deal with a particular sport, because it represents the “core values” of his business, there’s a tendency sometimes to roll the eyes in a “that’s so on-message” kind of a way. So when Ian Fisher, head of coverage and investment [...]