BMW’s Peter Walker says being an official partner of England Rugby is no joke for his firm April 26, 2015 Before April finally gives way to May, let us take you back to the start of the month, and the avalanche of sometimes extremely entertaining, sometimes immeasurably unamusing April Fools that organisations feel duty bound to overwhelm us with to show how cutting edge or just plain “one of us” they are. BMW did one. [...]
Giles Morgan on how sport’s dynamic blaze of colour can bring a bank’s values to life April 19, 2015 HSBC’s Global Head of Sponsorship and Events tackles his firm’s support for rugby, right down to the grassroots level. Giles Morgan is not your average spokesman for a major sporting sponsor. He’s knowledgeable, forthright, and is more than happy to put a few noses out of joint if he doesn’t like what he sees going [...]
2015 Rugby World Cup: Banking on shared values – and the 3bn viewers for a great global event April 12, 2015 When a senior figure from the world of banking talks up his company’s major sponsorship deal with a particular sport, because it represents the “core values” of his business, there’s a tendency sometimes to roll the eyes in a “that’s so on-message” kind of a way. So when Ian Fisher, head of coverage and investment [...]