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      Why Formula 1 is a rare global sports asset

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      Always Remember: The Boy, The Mole and the Millennial Losers buying this drivel

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  • Newcastle Red Bulls can be model for Prem Rugby franchising

    August 15, 2025

    This week Steve Diamond joked that Newcastle Red Bulls – formerly Newcastle Falcons – would not have a motorbike jumping off the roof of one of their stands… yet. But in a week where a major sports player has chosen to invest in Prem Rugby, clubs should be champing at the bit to get their [...]

  • Newcastle Red Bulls: Energy drinks titan can lead rugby renaissance in north

    August 12, 2025

    Red Bull has been tipped to lead a rugby “renaissance in a football heartland” after purchasing Prem Rugby team Newcastle Falcons and enacting a rebrand. Newcastle Red Bulls will join a wider sporting portfolio which includes a Formula 1 team and a string of majority – such as Leipzig – and minority – including Leeds [...]

  • Newcastle: Club taken over and will become Newcastle Red Bulls

    August 12, 2025

    Energy drinks giant Red Bull has taken over Newcastle with the club to play under Newcastle Red Bulls branding. The Prem Rugby club had been teetering on the edge of financial crisis with former owner Semore Kurdi putting the club on the market for £1. But the major brand has stepped in to take over [...]

  • Red Bull sack Christian Horner in major Formula 1 shock

    July 9, 2025

    Red Bull team principal Christian Horner has been sacked by the reigning Formula 1 championship winning team after 20 years in the role. Horner has held his post since the team’s formation in 2005, and oversaw dominant periods for drivers Max Verstappen and Sebastian Vettel in a tenure that saw six Constructors‘ and eight Drivers’ [...]

  • McLaren, Williams, Ferrari and Aston Martin take over London as F1 surges in popularity

    June 29, 2025

    On Sunday 6 July over 100,000 Formula 1 racing fans will descend on Silverstone for the British Grand Prix. This in itself is no surprise given the history and heritage that comes with the Northamptonshire track’s association with the highest level of motor racing in the world. But in a nod to the wider mass [...]

  • The Devil Wears Prada star Anne Hathaway buys into SailGP team

    May 27, 2025

    Star of The Devil Wears Prada and Ocean’s 8 Anne Hathaway has become the latest celebrity to buy into SailGP. The actress has joined a consortium led by Assia Grazioli Venier, the co-founder of Muse Capital and youngest ever board member at Juventus, in buying into the Italian sailing team. She follows footballer Kylian Mbappe’s [...]

  • Red Bull diluted: Energy drink giant reduces stake in Leeds United

    May 21, 2025

    Red Bull’s stake in Leeds United has reduced to below 10 per cent after the German energy drinks company declined the opportunity to invest in the issue of £120m of new shares ahead of the club’s return to the Premier League.  The new funding has been provided by members of the 100-strong consortium of investors [...]

  • Zak Brown admits cynically using Red Bull F1 Horner investigation

    April 2, 2025

    McLaren team principal Zak Brown has admitted to cynically using Red Bull’s 2024 investigation of Christian Horner to destabilise their Formula 1 rivals. Horner was accused of sending inappropriate messages to a Red Bull colleague, something he denied and was cleared of by an independent investigation last year. The news played a part in the [...]

  • Tsunoda to be promoted to Red Bull F1 as Lawson relegated

    March 26, 2025

    Liam Lawson is set to be brutally relegated on the Formula 1 grid from Red Bull to junior team Racing Bulls. The move comes after Yuki Tsunoda was last year overlooked for the seat after Sergio Perez was let go as world champion Max Verstappen’s partner at the team. Tsunoda is set to replace Lawson [...]

  • Boost for UK industry as another F1 team heads to ‘motorsport valley’

    February 4, 2025

    Sauber will become the next Formula 1 team to open a base in the UK’s “motorsport valley” as Audi prepares to enter the sport in 2026. The Swiss-based team has struggled to recruit top engineering talent from other teams due to its base on the continent. They’ll join the likes of Mercedes, Red Bull and [...]

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