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red bull

  • Rugby is crying out for celebrity investment

    September 12, 2025

    If you take a gander across the sporting landscape there’s a plethora of celebrity faces propping up a new kind of club. Take Ryan Reynolds and Rob McElhenney at Wrexham, or Tom Brady at Birmingham City; both clubs have been propelled to stardom off the field as a result of celebrity investment – with the [...]

  • Newcastle unveil new logo after major Red Bull investment

    September 9, 2025

    Newcastle have unveiled their new branding having been purchased by energy drinks giant Red Bull in the summer. The Prem Rugby club faced severe financial woes last season but could now, theoretically, be one of the wealthiest clubs in the game after being given “wiiings” by their new owners. Red Bull’s sporting portfolio contains a [...]

  • Carlyle announce deal with Formula 1 team Red Bull

    September 9, 2025

    Global investment firm Carlyle has announced a multi-year strategic partnership with Formula 1 team Red Bull in a first-of-its-kind deal. The Nasdaq Carlyle Group, with a market cap of $23bn, will use its partnership with the Formula 1 team title sponsored by Oracle to “open new avenues” for engagement, global connectivity and technology. And their [...]

  • Paqueta phone celebration raises eyebrows at FA as judgement looms

    September 3, 2025

    The Football Association is expected to publish the independent commission’s full judgement in the acquittal of Lucas Paqueta on spot-fixing charges imminently, days after spotting a possible double meaning in his goal celebration during West Ham’s win at Nottingham Forest on Sunday.  After converting a penalty, the Brazilian mimed receiving a phone call and then [...]

  • Newcastle Red Bulls can be model for Prem Rugby franchising

    August 15, 2025

    This week Steve Diamond joked that Newcastle Red Bulls – formerly Newcastle Falcons – would not have a motorbike jumping off the roof of one of their stands… yet. But in a week where a major sports player has chosen to invest in Prem Rugby, clubs should be champing at the bit to get their [...]

  • Newcastle Red Bulls: Energy drinks titan can lead rugby renaissance in north

    August 12, 2025

    Red Bull has been tipped to lead a rugby “renaissance in a football heartland” after purchasing Prem Rugby team Newcastle Falcons and enacting a rebrand. Newcastle Red Bulls will join a wider sporting portfolio which includes a Formula 1 team and a string of majority – such as Leipzig – and minority – including Leeds [...]

  • Newcastle: Club taken over and will become Newcastle Red Bulls

    August 12, 2025

    Energy drinks giant Red Bull has taken over Newcastle with the club to play under Newcastle Red Bulls branding. The Prem Rugby club had been teetering on the edge of financial crisis with former owner Semore Kurdi putting the club on the market for £1. But the major brand has stepped in to take over [...]

  • Red Bull sack Christian Horner in major Formula 1 shock

    July 9, 2025

    Red Bull team principal Christian Horner has been sacked by the reigning Formula 1 championship winning team after 20 years in the role. Horner has held his post since the team’s formation in 2005, and oversaw dominant periods for drivers Max Verstappen and Sebastian Vettel in a tenure that saw six Constructors‘ and eight Drivers’ [...]

  • McLaren, Williams, Ferrari and Aston Martin take over London as F1 surges in popularity

    June 29, 2025

    On Sunday 6 July over 100,000 Formula 1 racing fans will descend on Silverstone for the British Grand Prix. This in itself is no surprise given the history and heritage that comes with the Northamptonshire track’s association with the highest level of motor racing in the world. But in a nod to the wider mass [...]

  • The Devil Wears Prada star Anne Hathaway buys into SailGP team

    May 27, 2025

    Star of The Devil Wears Prada and Ocean’s 8 Anne Hathaway has become the latest celebrity to buy into SailGP. The actress has joined a consortium led by Assia Grazioli Venier, the co-founder of Muse Capital and youngest ever board member at Juventus, in buying into the Italian sailing team. She follows footballer Kylian Mbappe’s [...]

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