Red Bull spent £1.3bn on athletes like Stokes, Verstappen and Neymar in 2025 Sport Business Red Bull spent £1.3bn on athletes like Ben Stokes marketing its energy drinks last year as the firm reported a jump in sponsorship costs. Red Bull GmbH, the Austrian conglomerate behind the wing-giving libation, saw its net income rise by 12 per cent in 2025 to over £1.6bn, according to an annual report filed with [...]
Who sponsors the 20 Premier League clubs after gambling ban? Sport Business The Premier League is underway and you may have noticed a lack of shirts featuring gambling and casino brands. That’s not because they’ve been banned outright, but because the 20 Premier League clubs agreed to a voluntary removal of the sector from the coveted front-of-shirt advertising space. It has meant a mad rush for those [...]
Inside the untapped commercial potential of the Tour de France Sport Business The Tour de France is the most attended annual sporting event with over 12m people attending roadside every year for the historic three-week race. Its UK audience is growing too, with the 2026 broadcast attaining 41 per cent more viewers than the previous year. Despite that scale, many brands still underestimate the breadth of commercial [...]
Matchroom could move into booming rugby in a big way, says Hearn May 18, 2026 Eddie Hearn has tipped Matchroom to increase its presence in rugby union “in a big way” following the signing of England star Henry Pollock and a new wave of investment entering the club game. Hearn surprised the industry by recruiting Pollock to his new Matchroom Talent Agency in March – a first foray into rugby [...]
Exeter Chiefs set for US investment as Prem Rugby flurry continues April 15, 2026 Exeter Chiefs are set to become the latest in a flurry of Prem Rugby clubs to take fresh investment, with American backing set for Sandy Park. An extraordinary general meeting will be held next month to vote on plans which would see an unnamed US backer make a multimillion pound investment in the Devonshire club. [...]
Wolff casts doubt on Horner plans to invest in Formula 1 team Alpine March 30, 2026 Mercedes boss Toto Wolff has called into question plans for Christian Horner to invest in Formula 1 team Alpine. Horner, former team principal of Red Bull, is understood to be part of one of four bids in the race to buy a 24 per cent stake in French team Alpine. Horner has spoken to former [...]
Does Dyson’s Bath investment signal a new era for Prem Rugby? March 21, 2026 If there was major surprise surrounding Red Bull’s entry into Prem Rugby last year, fewer heads would have been turned by news this week of Sir James Dyson’s investment in Bath. Probably because plenty had assumed he was paying for the upkeep of the club anyway. The deal – likely a debt-for-equity swap – by [...]
Senior Red Bull Racing figure leaves F1 team weeks before new season February 17, 2026 The period of personnel upheaval continued at the Red Bull Formula 1 team on Tuesday with the departure of chief designer Craig Skinner. Skinner had been with the outfit for 20 years and his departure follows in the footsteps of the likes of design guru Adrian Newey and former Team Principal Christian Horner in leaving the [...]
Icons, purpose and gastronomy: How brands can win at the 2026 World Cup December 7, 2025 The Fifa men’s World Cup is more than a tournament, it’s becoming the most glamorous, immersive and culturally defining sporting event of the decade. With 48 teams, three host nations, and a projected $17bn economic impact, the scale of the World Cup is staggering. And in true American style, Fifa has even announced the 2026 [...]
Mercury13: Mata-backed women’s football group lines up Spanish club November 26, 2025 Juan Mata-backed investment group Mercury13 is in advanced negotiations about buying a stake in Spanish top-flight women’s club Levante Badalona. Mercury13, which bought FC Como Women in 2024 before investing in WSL2 club Bristol earlier this year, has pledged $100m to build a global portfolio of clubs, with Badalona earmarked to be its next investment. [...]