The path towards a more equitable Olympic Games future September 7, 2024 Enhanced cooperation is essential amongst the governing bodies to ensure the Olympic Games have a more equitable future, write Benoît Pasquier and Alexander Needham of Charles Russell Speechlys. The essence of sport hinges on the principle of a level playing field and it is this very foundation that makes competition compelling. The evolution of the [...]
Cockroft wins fourth 100m title as Paralympics GB continue gold rush September 1, 2024 Hannah Cockroft completed the four-peat on Sunday, winning the T34 100m title at her fourth consecutive Paralympics. Cockroft burst onto the scene winning gold in the showpiece women’s wheelchair event in London 12 years ago and has repeated the feat in Rio, Tokyo and now Paris. She led home fellow Brit Kare Adenegan with Lan [...]
Paralympics 2024: Day-by-day guide to events in Paris August 27, 2024 Over the next fortnight, the Paralympics promises 12 days of sporting drama from the pool, to the track, to the tennis court. Every single moment of the Games will be broadcast live for the first time. Here are the highlights from each day of Paralympic action, from Wednesday’s Opening Ceremony to the finale on Sunday 8 September. Day [...]
Dear Keir Starmer and Labour, please double down on funding Team GB athletes August 15, 2024 Sport columnist Ed Warner reflects on the Paris 2024 Olympic Games, the Team GB medal haul and UK Sport funding. Dear Sir Keir, Ms Reeves and Ms Peacock, How do you feel about Team GB’s medal tally at the Olympics? More medals, 65, than last time out in Tokyo and equal to the London 2012 [...]
How Samsung, Pampers and NBC struck gold at Paris 2024 Olympics August 14, 2024 The Paris 2024 Olympics marked a cultural shift in how brands connect with global audiences, with the games being dubbed the “TikTok Olympics” due to many sponsors’ digital-first approach. As the International Olympic Committee (IOC) acknowledges an ageing fanbase—the average age has risen by approximately 10 years in just a decade—the need to captivate younger [...]
NBA and Paris 2024 star Kevin Durant takes minority stake in PSG August 14, 2024 Phoenix Suns NBA player and Team USA gold medallist at Paris 2024 Kevin Durant has invested in Ligue 1 football club Paris Saint-Germain (PSG). The 35-year-old – formerly of Seattle SuperSonics/Oklahoma City Thunder, the Golden State Warriors and Brooklyn Nets – has reportedly purchased a “single digit millions” shareholding in the Arctos Sports Partners stake [...]
A London 2040 Olympics would show investors we mean business August 13, 2024 Investors need to believe London is confident in its long-term future. How better than by bidding for the 2040 Olympics, asks Jace Tyrrell For many in London, the Paris Olympics have brought back fond memories of 2012, while also reminding us of the Games’s unique power to supercharge investor interest in cities. So why don’t [...]
How much UK Sport funding did each Team GB medal cost in Paris? August 12, 2024 Without UK Sport there would be no Team GB at the Olympic Games given the organisation’s role in distributing funding to athletes across the board who are challenging for medals. After the Toyko 2020 Games three years ago there were calls for drastic changes in the UK Sport funding distribution given the failure of rowing [...]
Team GB Olympian Tom Daley retires from diving August 12, 2024 Tom Daley has retired from diving after winning a silver medal at the Paris 2024 Olympic Games. The Brit competed in five Olympic Games and won medals in London, Rio, Tokyo and Paris. “It’s hard to talk about,” an emotional Daley said upon return to the UK from Paris. “I’m very proud. “I want to [...]
GDP and population Olympic Games: How do medals stack up at Paris 2024? August 12, 2024 The national peacocking that goes in tandem with the Olympic Games is nothing new, countries love being at the top of the medal table. But at what cost? A country’s GDP versus their medal haul is a great way of looking at what the the GDP per gold medal. Here are the key takeaways: Olympic [...]