Exclusive: Olympian Matt Richards launches sports-tech platform Sponza Sport Business Double Olympic champion swimmer Matt Richards has launched a new business that will help thousands of athletes find commercial backers. Sponza, Richards told City AM, has raised a six-figure sum at a seven-figure valuation ahead of its launch this week. The sports tech platform will allow athletes to connect with brands, with the aim of [...]
ICE a ‘militia’, says Milan mayor as agency sends agents to Winter Olympics Sport Business The mayor of Winter Olympics host city Milan has called US ICE agents being sent to the Games part of a “militia” that is “not welcome”. The US immigration agency, which has been at the centre of two fatal shootings in Minneapolis in recent weeks, is sending agents to the Winter Olympics to support American [...]
Golf’s Open to move into August to accommodate Olympics Sport Business Golf’s Open championship will be moved to accommodate the Los Angeles Olympics in 2028. The 156th edition, which is yet to have a confirmed host course, will shift into August to ensure the top players can compete in the Olympic golf at Riviera Country Club in the Pacific Palisades. Mark Darbon, the chief executive of [...]
LA Olympic Games passes $2bn in sponsorship deals December 5, 2025 The Los Angeles Olympic Games has seen sponsorship value pass $2bn, over two years out from the 2028 showpiece event. The LA28 company tasked with finding sponsors came into 2025 with two partners but is set to end the year with 15, with a value surpassing $2bn. The target figure of $2.5bn is well within [...]
Bidvest directors suffer shareholder revolt over $59,000 Olympics expenses claim December 2, 2025 Three directors of Bidvest Group Ltd, South Africa’s largest conglomerate, have suffered a shareholder revolt over $59,000 of expenses they claimed for attending the Paris 2024 Olympics. The international services, trading and distribution company noted in a stock exchange statement this week that shareholders had rejected calls to reimburse the chairman and two non-executive directors [...]
MMA in the Olympics? New global body targets Games inclusion November 27, 2025 Mixed-martial arts could be added to the Olympic Games under plans announced today by Asian MMA chiefs. The Asian Mixed Martial Arts Association (AMMA) says it wants to unify the sport under a new world governing body called FIMMA, which will meet for the first time next week. They believe that will boost their chances [...]
India must let Pakistan compete if they host Commonwealth Games October 17, 2025 India will need to open its doors to athletes from Pakistan if Ahmedabad wins its bid to stage the 2030 Commonwealth Games, City AM can reveal. Amdavad, or Ahmedabad, has been recommended by the Executive Board of Commonwealth Sport as hosts of the 2030 Commonwealth Games, signifying some stability to a quadrennial games that has [...]
Trump threatens to pull Olympics from LA and World Cup from Boston October 15, 2025 President Donald Trump has threatened to move the 2028 Olympic Games away from LA, and has warned 2026 Fifa World Cup matches in Boston could be shifted out of state. The remarks, made by the President in the White House, follow threats by the real estate tycoon to move World Cup matches away from San [...]
Ben Proud’s Enhanced Games switch puts pressure IOC to use its $5bn September 18, 2025 Rather than wondering why Ben Proud would sign up for the Enhanced Games, it is better to ask why he wouldn’t. The British swimmer’s commitment to the competition with an “anything goes” attitude to performance-enhancing drugs is a wake-up call for the Olympic movement. Money, as ever, lies at the heart of the matter. Proud [...]
Enhanced Games: Brit Ben Proud joins so-called Doping Olympics September 10, 2025 British Olympian Ben Proud could have his UK Sport funding cut after choosing to join the Enhanced Games. The rebel competition, known by many as the Doping Olympics, will allow the Paris 2024 silver medal winner to take any measure of performance enhancing substances in pursuit of victory. The controversial competition has filed a $800m [...]