How can brands embrace the Games Wide Open ethos of Paris 2024? June 15, 2024 The Paris 2024 Olympics has chosen “Games Wide Open” as its slogan for the summer. Leo O’Mahony, Junior Strategist at firm Imagination, looks at how sports brands can embrace the ethos and how they must adapt to changing and evolving audiences. Sports brand messaging since the Nike boom in the 1980s has been about the [...]
Redgrave backs Brits to row their way to Paris 2024 gold June 14, 2024 Sir Steve Redgrave has backed Britain’s rowers to top the medal table at Paris 2024 just three years after their worst Olympic showing in nearly 50 years. In Tokyo, Team GB won just two medals in rowing, a silver, and a bronze, leaving them down in 14th position in the sport, failing to win a gold medal for [...]
Team GB Olympic preparations continue with European track championships May 28, 2024 Great Britain & Northern Ireland’s bid for track and field success at the Olympics will see a 70-strong team, spearheaded by Keely Hodgkinson and Katarina Johnson-Thompson, head to Rome for the European Championships. With peaking in August the plan for Team GB the championships will be a good yardstick for athletes ahead of the Olympic [...]
Copper Box to host GB Basketball fixtures ahead of Paris 2024 Olympics May 21, 2024 Great Britain will host a pair of basketball internationals in July as the sport prepares for the Paris 2024 Olympics in the summer. The GB Basketball men’s team will take on South Sudan on Thursday 18 July at the Copper Box while the women will take on Germany on Sunday 21 July. The Olympics will [...]
‘Fans key to ParalympicsGB success at Paris 2024’ May 20, 2024 The countdown to the first summer Paralympics ever staged in France is gathering pace with 100 days to go until the Opening Ceremony, a groundbreaking celebration set for the Champs-Elysées. British fans have bought more tickets for the Olympics than any other nation except the hosts and a bumper contingent is also expected for the [...]
Team GB hopefuls Asher-Smith and Hughes impress on weekend in track and field events May 12, 2024 Great Britain picked up three gold medals at the coveted Jamaica Athletics Invitational at the weekend as the nation’s track and field stars shape up ahead of the Paris 2024 Olympics. Dina Asher-Smith took gold in the women’s 200m, beating Jessika Gbai of Ivory Coast and Lanae-Tava Thomas of Jamaica. Zharnel Hughes won the same [...]
Weightlifter Campbell: Money doesn’t motivate me but I am ready to cash in April 26, 2024 Emily Campbell says money does not motivate her, but she is ready to cash in at Paris 2024. Campbell, the first British woman to win a weightlifting Olympic medal when she claimed silver in Tokyo, was speaking after World Athletics announced they would be giving gold medallists at this summer’s Olympics $50,000 each. It is [...]
Aquatics GB ‘extremely concerned’ about China positive drugs tests April 23, 2024 The country’s governing swimming body Aquatics GB has said it is “extremely concerned” by 23 Chinese athletes being cleared to compete at Tokyo 2020 despite testing positive for a banned substance before the Olympics. The swimmers tested positive for trimetazidine (TMZ), which is a heart medication used to prevent angina attacks, at a training camp [...]