How can brands maximise opportunities around the Olympic Games? July 13, 2024 The summer of sports is well underway with the Olympic Games around the corner, and brands have more unique opportunities than ever to engage with consumers. But how can they get it right and maximise these opportunities? When talking with Snapchat’s senior manager for international sports partnerships, Kahlen Macaulay, we uncovered three key principles: authenticity, [...]
How many medals can Team GB win at the Olympics? UK Sport has its say July 8, 2024 UK Sport has set itself modest medal targets for Paris 2024 as they aim to match their performance from Tokyo 2020. The sporting body, which helps fund Olympic success for Team GB athletes, has confirmed medal ranges of 50 to 70 for the Olympic Games and 100 to 140 for the Paralympics. The Olympic figure [...]
Mahuchikh: I have signed Ukraine into track and field history books July 7, 2024 Athlete Laura Muir continued her Paris 2024 Olympic Games preparation by breaking the women’s 1,500m British record at the Diamond League in the French capital as Yaroslava Mahuchikh set a world record for Ukraine. The Scot came third behind Kenyan Faith Kipyegon – who broke the world record – and Australian Jessica Hull at the [...]
Phoebe Gill, 17, heads to Olympics with Hodgkinson in 800m June 30, 2024 Teenage sensation Phoebe Gill won the 800m final at the British Championships to qualify for the Paris Olympics this summer. The 17-year-old Brit broke the 45-year-old European Under-18 record in May and will now compete at the Olympics. She will join Jemma Reekie, who she beat in Manchester, in the French capital. Gill will be [...]
Summer of Sport in the City: London has you covered June 20, 2024 A series of pop-up events around the City of London to celebrate the massive summer of sport are arriving in London.
How contentious Rule 40 will affect marketing around Paris 2024 Olympic Games June 19, 2024 Brands could be forced to scrap campaigns if they flout this rule.
How can brands embrace the Games Wide Open ethos of Paris 2024? June 15, 2024 The Paris 2024 Olympics has chosen “Games Wide Open” as its slogan for the summer. Leo O’Mahony, Junior Strategist at firm Imagination, looks at how sports brands can embrace the ethos and how they must adapt to changing and evolving audiences. Sports brand messaging since the Nike boom in the 1980s has been about the [...]
Redgrave backs Brits to row their way to Paris 2024 gold June 14, 2024 Sir Steve Redgrave has backed Britain’s rowers to top the medal table at Paris 2024 just three years after their worst Olympic showing in nearly 50 years. In Tokyo, Team GB won just two medals in rowing, a silver, and a bronze, leaving them down in 14th position in the sport, failing to win a gold medal for [...]
Team GB Olympic preparations continue with European track championships May 28, 2024 Great Britain & Northern Ireland’s bid for track and field success at the Olympics will see a 70-strong team, spearheaded by Keely Hodgkinson and Katarina Johnson-Thompson, head to Rome for the European Championships. With peaking in August the plan for Team GB the championships will be a good yardstick for athletes ahead of the Olympic [...]
Copper Box to host GB Basketball fixtures ahead of Paris 2024 Olympics May 21, 2024 Great Britain will host a pair of basketball internationals in July as the sport prepares for the Paris 2024 Olympics in the summer. The GB Basketball men’s team will take on South Sudan on Thursday 18 July at the Copper Box while the women will take on Germany on Sunday 21 July. The Olympics will [...]