Olympic Games set to steady ship with major Chinese sponsor February 6, 2025 Consumer electronics firm TCL is reportedly set to become an Olympic partner in a boost to the International Olympic Committee after long-term sponsors jumped ship. The Chinese organisation is in the final stages of signing a deal to join the IOC sponsorship family, according to SportBusiness. In 2023 the cooperation generated £19bn and its subsidiaries [...]
Exclusive: Saudi Arabia readies Olympic Games bid but may hold until 2040 February 4, 2025 Saudi Arabia is readying a bid to host the Olympic Games but is prepared to wait until 2040 to maximise its chances, a leading official has told City AM. Group CEO of Diriyah Company Jerry Inzerillo said it was a “matter of time before Saudi will announce an intention for an Olympic bid”, adding that [...]
Record numbers of UK Anti-Doping whistleblowers come forward January 28, 2025 Whistleblower numbers for suspected sports doping are at a record high in the United Kingdom, according to UK Anti-Doping (UKAD). According to its intelligence and investigations team, UKAD states that there were 211 reports of suspected doping misconduct across 30 sports in 2024. That represented an almost three-fold increase since 2020, when the service was [...]
Wada crisis: US Anti-Doping Agency backs government withholding funds January 9, 2025 The US Anti-Doping Agency (Usada) has insisted it “fully supports” the US government’s call to withhold millions to the World Anti-Doping Agency (Wada). Usada chief executive Travis Tygart said withholding the funds, given the US has been Wada’s biggest funder since its founding, was “the only right choice to protect athletes’ rights, accountability and fair [...]
Battle for IOC presidency needs rigorous candidate tests January 2, 2025 The position of president of the International Olympic Committee (IOC) isn’t quite the leadership of the free world, but is arguably more influential on the global stage than the heads of many nations, both free and not-so-free. It comes with far fewer constraints on the post-holder’s power too. Little wonder that seven sporting presidents, vice-presidents, [...]
Great Britain triathlon star Alistair Brownlee retires November 21, 2024 Alistair Brownlee might have done more than any other British athlete when it comes to leaving his sport in a better place than he found it. The 36-year-old has announced his retirement from triathlon after a glittering 18-year career gilded by two Olympic gold medals and a host of major titles. When Brownlee started competing, [...]
Russian Olympic champion sanctioned by UK over aiding “forced deportation” of Ukrainian children November 19, 2024 Russian former Olympic champion gymnast Nikita Nagornyy has been sanctioned by the UK Government for helping to forcibly deport Ukrainian children. Nagornyy, 27, was added to the Foreign, Commonwealth and Development Office UK Sanctions List on Tuesday for his part in what it called the “forced deportation and re-education of Ukrainian children”. Nagornyy, described by [...]
Enhanced Games: Doped Olympics make hires from Nike and Red Bull November 14, 2024 The Enhanced Games, a doping version of the Olympic Games planned for next year, has poached talent from Nike, Snapchat and Red Bull as the group steps up its efforts to launch in 2025. The brainchild of London-based billionaire Aron D’Souza, the Enhanced Games will see athletes able to take substances that are currently banned [...]
Americas vs Europe Ryder Cup of padel to launch in 2025 November 12, 2024 A padel version of the Ryder Cup will get underway in 2025 as the rapidly growing sport looks to make the most of its newfound popularity. The International Padel Federation (FIP) will offer £580,000 in prize money, split equally across men’s and women’s competitions, in a new biennial Inter-Continental Cup competition mimicking golf’s Ryder Cup [...]
Coca-Cola Europacific sweetens dividend following Euros and Olympics November 5, 2024 Boss Damien Gammell said volume growth had been supported by "fantastic activiation" at the Euros and the Olympics.