The best and worst sports marketing campaigns of 2024 December 25, 2024 In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
Ahead of the Game: Illegal Usyk vs Fury streams dealt heavy blow December 23, 2024 Illegal streaming services appear to be in retreat judging by the collapse of viewing figures for last weekend’s Oleksandr Usyk vs Tyson Fury rematch compared to the original world heavyweight title fight between the pair in May. Analysis conducted for City AM by online intelligence platform Yield Sec identified a peak audience of 3.2m illegal [...]
Dolphins and Bills private equity deals underline value to NFL December 23, 2024 In a historic first for the National Football League (NFL), the Buffalo Bills and the Miami Dolphins have become the first teams to shake hands with private equity. These investments follow the update in August to the NFL’s investment and ownership rules allowing private equity minority ownership. Ares Management Corp. is reported to be acquiring [...]
NFL confirms third European city for 2025 international games December 11, 2024 The NFL will expand its international game programme with a match in Berlin in 2025, the sporting league has announced. It comes as the NFL announced a “multi-year commitment” to playing games in the German capital following successful stints in Munich and Frankfurt. Berlin’s Olympic Stadium is not new to NFL, having hosted pre-season matches [...]
Biggest contract in sport history tempts baseball star to join city rivals December 9, 2024 Major League Baseball star Juan Soto has agreed sport’s biggest ever contract, worth $765m (£599m), to join the New York Mets. The Dominican’s 15-year deal eclipses Shohei Ohtani’s $700m contract with the LA Dodgers, signed last year, although that is worth more per season. Soto, a free agent after leaving the New York Yankees, is [...]
Maradona’s shirt, Holyfield’s belt and Peaty’s trunks: How the world went crazy for sports memorabilia November 29, 2024 The phenomenon hit the headlines earlier this year when a baseball shirt worn by Babe Ruth was sold for $24m (£19m).
Why the NFL is keen for Dublin to host games from next year November 11, 2024 NFL commissioner Roger Goodell confirmed at the weekend that a debut in the Republic of Ireland was in its sights.
Boost for Boehly at last: Is Chelsea chairman’s luck turning? October 31, 2024 Things are looking up for Todd Boehly: while Chelsea are enjoying their best run of form since he became chairman, another of his sports teams, the LA Dodgers, have just won baseball’s World Series. The Dodgers secured their eighth title on Wednesday night when they clinched a 4-1 series win over the New York Yankees [...]
Entain upgrades guidance after boost from Euros and NFL October 17, 2024 Gambling group Entain has upgraded its guidance after popular sports matches helped it grow its gaming revenue and deliver a stronger than expected performance in the third quarter The owner of Ladbrokes and 888casino said total net gaming revenue (NGR) grew eight per cent in the three months to 30 September, including its 50 per [...]
Tampa Bay Rays’ Tropicana Field ripped to shreds by Hurricane Milton October 10, 2024 Tropicana Field, home to the Tampa Bay Rays, had its fabric roof ripped to shreds by Hurricane Milton this week. Milton made landfall as a Category 3 hurricane having been a Category 5 just hours before it hit Tampa – home of the baseball team and former Super Bowl winners the Tampa Bay Buccaneers, who [...]