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NFL

  • Manuel Neuer: Bayern goalkeeper to teach European sport’s next leaders

    Sport Business

    Bayern Munich goalkeeper Manuel Neuer is swapping the penalty box for the lecture theatre in a bid to halt the Americanisation of European sport. The man credited with inventing the sweeper-keeper role has co-founded the Center for Sports Business Tegernsee, whose stated aim is to strengthen governance and finances in Europe. Neuer’s role will involve [...]

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  • Premier League + ‘could hurt fan acquisition if rolled out globally’

    Sport Business

    The Premier League is “smart” to be experimenting with showing games on its own dedicated app but may find it harder to attract new fans if it leaves broadcasters and streaming platforms altogether, says a leading figure at Dazn. Premier League + will launch in Singapore next season and show all 380 matches live as [...]

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  • Seattle Seahawks: Why are NFL franchises selling for $10bn?

    Sport Business

    Just days after winning their first Super Bowl in over a decade the owners of the Seattle Seahawks – the Allen family – put the NFL franchise up for sale. Paul Allen was a co-founder of Microsoft, and “The Estate of Paul G. Allen” has now begun a formal sale process of the franchise due [...]

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  • Why influencers could blow traditional broadcasters out of the water

    February 13, 2026

    The tidal wave of influencers continues to come in-land, and they could be the key to unlocking fan bases that broadcasters cannot. Staying awake past midnight and into Monday morning for a four-hour American football game, knowing the alarm will ring in a few hours, used to be a niche obsession in Britain. Now it [...]

  • Why KKR-Arctos is not just about private equity getting bigger

    February 12, 2026

    The announcement that US giant KKR has acquired Arctos Partners for a reported $1.4bn (£1bn) is a significant moment in both the sports investment and private equity worlds.  At first glance, the deal looks like a straightforward bet by KKR on the growing institutional appetite for sports assets. However, look closer and it says something [...]

  • Private equity made to wait for Super Bowl win as Seahawks triumph

    February 9, 2026

    Private equity was forced to wait for its first NFL Super Bowl win after the Seattle Seahawks beat the Sixth Street-backed New England Patriots on Sunday. The fund, based out of Super Bowl host city San Francisco, acquired a minority stake in the Patriots last November after the NFL opened up its league to a [...]

  • NFL chiefs back Bad Bunny Super Bowl LX show amid Trump protest fears

    February 3, 2026

    NFL chiefs have defended choosing Bad Bunny to headline the Super Bowl LX half-time show amid fears he will ignite a row over President Trump’s immigration crackdown. The Puerto Rican declared “ICE out” at the Grammy Awards on Sunday in protest at federal agents’ hardline approach, including the fatal shooting of two people in Minneapolis [...]

  • Why authenticity is key to US sport succeeding in Europe

    January 24, 2026

    The NBA London 2026 game is not another overseas exhibition. It is the clearest signal yet that US sports leagues are no longer treating Europe as a touring destination, but as a long-term growth market with serious commercial intent. And that shift matters. The window to engage early with the next generation of global sports [...]

  • Football regulator may have popular support but many will be disappointed

    January 22, 2026

    The Independent Football Regulator will not be the panacea for all of the English game’s ills that some are hoping for, says Ed Warner. To a stimulating conference titled “The Independent Football Regulator: challenge or opportunity?” There I found myself a minority voice in an echo chamber of regulatory advocates.  An opening poll of the [...]

  • Live sport credited for Netflix subscriber surge as sign-ups hit 325m

    January 21, 2026

    Netflix has credited its investment in live sport for a surge in sign-ups as quarterly revenue rose to beyond $12bn. Results for Q4 saw income rise by nearly 30 per cent $2.4bn while subscriber numbers jumped to 325m.  Netflix was the exclusive global broadcaster of the bout between influencer Jake Paul and former world heavyweight [...]

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