Super Bowl LIX: The adverts that cost $7m for 30 seconds February 8, 2025 Steve Howell of sports marketing agency Dark Horses takes us through this year’s Super Bowl LIX ads, featuring Beckham, Keoghan and Meg Ryan It’s a strange time for brands wishing to advertise. Technology designed to help consumers avoid commercials has never been more pervasive, whatever medium you choose. There are adblocker apps, browser extensions, unsubscribing [...]
Super Bowl: Calls for London to host NFL tournament for economic growth February 8, 2025 London should host a future NFL Super Bowl in a bid to supercharge the capital’s economic growth, politicians and hospitality groups have urged. Ahead of Sunday’s showdown between the Kansas City Chiefs and Philadelphia Eagles in New Orleans, the climax to the NFL season, the potential future impact on the capital’s economy is being talked [...]
Best Super Bowl LIX Betting Promos and Sportsbooks in the US February 7, 2025 The highly anticipated Super Bowl LIX is fast approaching, and there is no doubt that football fans will be searching for the best betting sites to place their Super Bowl bets. Our experts have carefully handpicked the leading Super Bowl LIX betting sites for our valued readers to try out. 21+ Please Gamble Responsibly. Gambling [...]
NFL ‘running scared’ of Trump and Musk ahead of Super Bowl with Bluesky ban February 6, 2025 The NFL risks alienating fans and accusations of “running scared” from Donald Trump and Elon Musk ahead of Super Bowl LIX after it banned teams from posting on X rival Bluesky, say industry watchers. Sunday’s showdown between the Kansas City Chiefs and Philadelphia Eagles in New Orleans, the climax to the NFL season, is set [...]
Brady-backed advisory firm Knighthead spends £100m in Birmingham February 5, 2025 The UK government has welcomed Birmingham City owners Knighthead Capital’s £100m investment into Britain’s second city, which is centred around a 60,000-seat stadium. The American advisory firm, in which NFL great Tom Brady owns a small stake, has spent the money on a 48-acre site near to Birmingham City’s St Andrew’s home for the mega-project. [...]
Wembley and Spurs get new rival NFL stadium as league eyes MCG February 3, 2025 Melbourne’s MCG could be in line to host NFL matches in the latest series of handouts in the International Series for American football. The 100,000-capacity arena in Victoria, Australia is being touted for hosting rights as the NFL expands its international offering. Australian NFL fans could see Los Angeles Rams and Philadelphia Eagles take each [...]
Trump, the Super Bowl, wokery and sport’s shift to the right February 2, 2025 It might be the same man sitting in The Oval Office, but a lot’s changed since Donald J Trump first presided over a Super Bowl eight years ago. In 2017 America was perilously divided, with a newly-elected Trump in the White House and protest marches taking place on the streets outside it. This tension was [...]
Clear and simple calendars like NFL, not tennis, should be applauded in sport January 23, 2025 The NFL, unlike tennis, should be applauded for its clear and simple sport calendar that sees athletes thrive, writes Ed Warner. Naomi Osaka, Gael Monfils, Jack Draper. Each retired from the Australian Open mid-match. No substitutes bench in tennis, so the ultimate anticlimax for spectators. Injuries are an occupational hazard, but across sport the sheer [...]
Netflix to hike prices as live sport aids surge in subscriber numbers January 22, 2025 Netflix boasted 19m extra subscribers in their fourth quarter results for 2024, partly due to their rise in live sports offering, as the streaming giant passed 300m paid subscribers. The platform added live sport to its slate in 2024, showing boxing, NFL and WWE. It also won the media rights to the next two Fifa [...]
Baseball home run for London as MLB weekend generates £56m January 13, 2025 London will miss the benefit of MLB in 2025 after last year’s MLB London Series boosted the capital’s economy by £56.5m. Back-to-back matches between the New York Mets and Philadelphia Phillies drew in over 108,000 fans at the London Stadium with the nation outside of London benefiting to the tune of a further £9m. The [...]