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      Why Sunderland’s away kit legal row is a warning to all sports

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NFL

  • Most profitable sports clubs of 2025 list features three Premier League sides

    January 11, 2025

    Three Premier League clubs have made the Forbes most profitable sports teams list of 2025, with the top 20 generating an estimated £3.2bn in profit during the most recent season. The figures, calculated using Forbes’ estimates of operating income with total value using the enterprise values, suggest an average £159m profit per team, up 12 [...]

  • NFL 2025 London Games: Jets, Browns and Jaguars heading to capital

    January 10, 2025

    The New York Jets, Cleveland Browns and Jacksonville Jaguars will play in London on this year’s NFL International series. The New York Jets return to the capital a year on from their 23-17 defeat to the Minnesota Vikings at Tottenham Hotspur Stadium. The Browns return to London for the first time since 2017, when they [...]

  • Flutter: Paddy Power owner loses over £300m on bad US bets

    January 8, 2025

    Flutter, the gambling giant owner of Paddy Power, has downgraded its revenue estimates for 2024 by $390m (£312m) after a period of “very unfavourable US sports results”. In a stock exchange notice, the Fanduel owner reported that November and December had seen a surge in unfavourable results for the bookie, especially in American football parlay [...]

  • Sport in 2025: A rallying cry to London, Mayor Khan and Londoners

    January 2, 2025

    For at least the past five years it has felt as if London was disappearing off the global sporting stage. The capital may boast the Home of Cricket, 17 professional football clubs and five stadiums with a capacity of over 50,000 but huge sporting events have sought refuge in the likes of Saudi Arabia, the [...]

  • Ratcliffe, IPL and Littler: The City AM Sport 2024 year in review

    December 31, 2024

    It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]

  • Women’s football and NFL: The biggest sports deals of 2024

    December 31, 2024

    Sport has been full of deals in 2024 with Premier League clubs being taken over, cricket selling stakes in franchise teams and transfers sending sports fans mad. But which were the standout deals of the last 12 months? Founder of SportsInvest Advisory Achille de Rauglaudre takes a look. March: Women’s football on the rise 2024 [...]

  • 2025 must be the year of the partnership disruptor in sport

    December 29, 2024

    Hardcore boxing fans may have felt sucker punched with the underwhelming Mike Tyson vs Jake Paul bout earlier this year. But it delivered knockout results for streaming giant Netflix and established a new contender in sports partnerships. It was an unexpectedly bold and wildly successful move for Netflix, crowning them as the surprise new champ [...]

  • Football, rugby and boxing: The most attended sports events of 2024

    December 29, 2024

    It’s no secret that the Brits love going to watch live sport. Whether it’s domestic action, international sport or a special annual event; we love it! So which event saw the most people through the turnstiles on a single day for each month of the year? We take a look. January 73,489, Old Trafford, Premier [...]

  • Netflix Beyonce Bowl most streamed NFL game ever

    December 27, 2024

    Streaming giant Netflix will be clinking glasses into the new year after breaking records with their NFL coverage on Christmas day. The so-called “Beyonce Bowl” between the Baltimore Ravens and Houston Texans, which saw the 32-time Grammy winner perform a half time show, pulled in a staggering 24.3m viewers according to US audience monitoring firm [...]

  • Entain reveal sports events punters bet on the most in 2024

    December 26, 2024

    Betting giant Entain has revealed the biggest sporting events of 2024, using their global sportsbook to identify which events saw the most bets placed. The Grand National was the runaway winner but 60 per cent of the top 10 featured matches from the summer’s Euro Championships in Germany. The NFL, Champions League final and golf’s [...]

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