Riyadh Season like Saudi Arabia’s Disneyland as darts joins roster October 6, 2025 Riyadh Season’s expansion to encompass more sports and cultural events – including, for the first time, darts – has seen it likened to “Saudi Arabia’s Disneyland”. A new deal with multi-sport promotion giants Matchroom will see the Saudi Masters Darts join the likes of boxing and snooker on the Arabian peninsula. Furthermore, Riyadh Season – [...]
Vikings, Packers, Chiefs and Jets take over London as NFL comes to town October 3, 2025 The NFL returns to London this month as the capital stages its 40th, 41st and 42nd American football matches. And NFL franchises – whether they’re playing at Tottenham Hotspur Stadium or Wembley Stadium, or not at all – are looking to capitalise on the buzz across the next three weeks. Here’s a round-up of which [...]
Private equity stakes in NFL teams could increase above 10 per cent October 2, 2025 NFL commissioner Roger Goodell failed to rule out allowing private equity giants to buy more than the current 10 per cent limit in franchises ahead of a trio of games in London. In January the Buffalo Bills (Arctos Partners) and Miami Dolphins (Ares Management) became the first NFL franchises to sell stakes to private equity [...]
Exclusive: Arsenal close in on Visit Rwanda partnership extension October 2, 2025 Arsenal are in advanced talks to extend their controversial £10m-a-year commercial partnership with Visit Rwanda, the tourism arm of the East African country. The current agreement, which sees Visit Rwanda appear on the shirt sleeves of the men’s and women’s teams, was due to expire at the end of the season. It has also been [...]
Barcelona backer Sixth Street invests in NFL’s New England Patriots September 25, 2025 FC Barcelona investor Sixth Street is set to acquire a minority stake in the New England Patriots in a deal that values the NFL franchise at $9bn (£6.7bn). Sixth Street is buying three per cent of the Patriots and Greek-American billionaire Dean Metropoulos five per cent, according to reporting by Sportico. The Patriots’ long-time owners, [...]
Brady set for return to football field in Riyadh Season appearance September 16, 2025 NFL legend Tom Brady will return to the football field after signing a deal to appear in the 2026 edition of Riyadh Season. The seven-time Super Bowl champion and co-owner of English Championship side Birmingham City will join forces with Turki Alalshikh, digital sports platform Fanatics, OBB Media and Fox Sports to produce a flag [...]
Sky Sports expands NFL coverage with new three-year deal August 29, 2025 Sky Sports has agreed an expanded three-year deal with the NFL that will see the broadcaster show up to five live games per weekend in the UK. Sky will have first pick of games at both 6pm and 9pm on Sunday, as well as showing up to three more games from those timeslots concurrently. In [...]
Free-to-air broadcaster 5 to show NFL and Super Bowl August 28, 2025 Free-to-air broadcaster 5 has secured the rights to Sunday evening NFL matches, and will show the next Super Bowl. The new multi-year deal continues the long running theme of having elements of the NFL on free-to-air television in the United Kingdom, with the American football league also broadcasting a match on Channel 5 on the [...]
NFL: San Francisco 49ers keen on London Super Bowl August 22, 2025 San Francisco 49ers bigwigs are warm to a London Super Bowl as the NFL mulls taking their showpiece match overseas. There has been a lot of talk surrounding whether the top American football league would ever see an overseas franchise, and whether the Super Bowl would ever leave the shores of the United States. But [...]
Chicago Bears set for £6.5bn valuation after NFL franchise equity deal, report August 8, 2025 NFL team the Chicago Bears could be valued at £6.5bn after two major shareholders agreed to an equity share of late investor Andrew McKenna. Former Aon director McKenna’s stake was shared between the McCaskey and Ryan families in an agreement which resulted in NFL commissioner Roger Goodell not needing to get involved in settling where [...]