New golf deal sees DeChambeau and Rahm on free-to-air in the UK February 7, 2025 The likes of Bryson DeChambeau and Jon Rahm will be part of golf’s return to free-to-air broadcasting in the UK this weekend. It comes as the Saudi Arabia-backed LIV Golf League confirmed the 2025 season will be broadcast on ITVX in the United Kingdom. The league has previously been broadcast on YouTube in the UK [...]
LIV Golf 2025: The five big changes to the tour during the off season February 6, 2025 LIV Golf returns for its fourth season this weekend in Riyadh on arguably its strongest footing ever, having outlasted three British prime ministers, the reign of our longest-serving monarch and the Biden administration. There may not have been any blockbuster signings like that of Major winner Jon Rahm 12 months ago, but there is plenty [...]
LIV Golf is here to stay, says new CEO Scott O’Neil January 16, 2025 LIV Golf’s new CEO Scott O’Neil insists it will be a “full and participating member” of the professional game’s new landscape when a planned merger with the PGA Tour and DP World Tour is finally completed. Experienced sport and entertainment executive O’Neil’s appointment as the successor to Greg Norman appears to underline LIV Golf’s ambition [...]
British golfer to ditch PGA Tour to join Legion XIII on LIV Golf January 7, 2025 Northern Irishman Tom McKibbin is set to snub his newly-earned place on the PGA Tour to sign a shock deal with Jon Rahm’s LIV Golf team. McKibbin won a PGA Tour card in November via the DP World Tour’s Race to Dubai but the 22-year-old Brit will instead take the final spot in Legion XIII. [...]
Breakaway rugby talks not a ‘distraction’ to Rugby World Cup, says chief January 1, 2025 World Rugby chief executive Alan Gilpin has insisted that talk of a breakaway franchise competition is not a distraction, stating that any investment talk is “fantastic”. Reports have circled of a LIV Golf-style breakaway in rugby union with both private equity and sovereign wealth backers, to various degrees. Details of the supposed competition, which some [...]
Ratcliffe, IPL and Littler: The City AM Sport 2024 year in review December 31, 2024 It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]
Ed Warner: Gold rush for athletes as sport venures into crazy territory November 21, 2024 Too much money chasing too few goods spells inflation. In the madcap pursuit of novel sporting ventures it is the athletes whose prices are swelling.
European Ryder Cup star handed olive branch for 2025 hopes November 20, 2024 The Englishman has appeared in the last three Ryder Cups but looked to have burnt his bridges by joining LIV Golf.
Itoje calls playing for England ‘Mecca’ amid LIV-style breakaway plans November 18, 2024 England international Maro Itoje has said that playing for his country is the “Mecca” amid reports that a LIV Golf-style breakaway league could draw players away from representing the Red Rose. The plan is said to be backed by US investors and could recruit 200 of rugby’s top players for a 2026 launch. The Rugby [...]
McIlroy: Smartest man Elon Musk can solve golf merger question November 6, 2024 Rory McIlroy believes “smartest man in the world” Elon Musk and US President elect Donald Trump can help solve the impasse plaguing global golf. The PGA Tour, DP World Tour and Saudi-backed LIV Golf have been negotiating a deal that could unite the major factions of the sport under one banner but those talks, which [...]