2014 Christmas advert complaints: McVities’ animal cuties join Sainsbury’s, Halfords and John Lewis December 8, 2014 Never mind which brands are at the top of Christmas lists, the brands on top of the Christmas complaints list is a more interesting prospect – just ask the Advertising Standards Authority (ASA). Having taken 727 complaints to date about the Sainsbury’s WW1-themed ad, the latest Christmas short to ruffle festive feathers is McVities’ offering. [...]
The John Lewis Monty effect? Devonshire Square p-p-p-picks up a penguin for one day only December 4, 2014 We're not sure if it’s the John Lewis effect or just a coincidence, but it seems one’s Christmas party isn’t complete these days without a troop of live penguins. This week, it was Devonshire Square, which rolled out the ice carpet for the Antarctic’s best export – hosting a group of the animals in [...]
Black Friday sales record for John Lewis December 2, 2014 JOHN Lewis has recorded its best ever week of sales in its 150-year history thanks to shoppers rushing to snap up bargains on Black Friday last week. The department store sold one tablet every second and a Samsung 40-inch Smart TV every minute.
YouTube ranking: John Lewis, Sainsbury’s, Burberry and Marks and Spencer have the best Christmas ads of 2014 December 2, 2014 It’s only the second day of December, but we've already been treated to a sneak peak of the joy ahead for the Christmas season via the medium of advertising. This year, retailers battled it out with penguins, soldiers and celebs in a bid to get the public into the festive spirit and spend their pennies- although [...]
Black Friday powers John Lewis’ best week ever December 2, 2014 John Lewis has reported its best-ever week for sales in its 150 year history, thanks to the power of Black Friday. The sales bonanza, which the department store had invested heavily into, resulted in sales of £179.1m, up 21.8 per cent year-on-year, and 56.8 per cent up on the previous week. It easily [...]
The best places to find Cyber Monday deals 2014: John Lewis, Tesco, Asos, Marks and Spencer, Game, Samsung, Halfords and Morrisons December 1, 2014 Beleaguered shoppers are still nursing their bruises and retailers are still fixing up their stores following UK's biggest-ever "Black Friday", yet the deals keep on coming. Tomorrow is "Cyber Monday", the internet's biggest shopping day of the year when online retailers offer consumers another chance to grab a bargain as the Christmas shopping season [...]
John Lewis Black Friday deals: Record breaking online sales predicted with iPad, Macbook and Beats deals on offer November 28, 2014 High street favourite John Lewis is predicting a record breaking day of online sales as web traffic jumped in the first six hours of Black Friday trading. The John Lewis website struggled with the volume of visitors with some customers reporting error pages when looking for deals, however web traffic between midnight and 6am was [...]
John Lewis Christmas ad crooner Tom Odell launches London City Island dream of Irish billionaire Sean Mulryan November 26, 2014 London had a taste of Manhattan-style island life last night, as Irish billionaire Sean Mulryan and his property firm Ballymore launched its new 12-acre island neighbourhood, City Island, across from Canning Town. There are 1,700 new properties going up for sale on City Island, and no doubt Mulryan was hoping some of the [...]
Black Friday UK 2014: John Lewis gears up for weekend shopping frenzy as sales growth slows November 25, 2014 John Lewis said yesterday it was gearing up for this weekend’s shopping frenzy that begins with Black Friday, as sales growth slowed over the past week. Sales in the week ending Saturday 22 November rose to £114.2m, 2.1 per cent up on the same period last year and a five per cent rise on the [...]
John Lewis’ 2014 Christmas ad campaign is the full Monty – Brand Index November 25, 2014 John Lewis’ Monty the Penguin Christmas advert was released earlier this month amid a great deal of hype, making the £7m campaign a festive tradition in its own right. Using YouGov BrandIndex data, we can see the upsurge across a variety of metrics that the release of the advert created. The advert follows a proven [...]