Why influencers could blow traditional broadcasters out of the water February 13, 2026 The tidal wave of influencers continues to come in-land, and they could be the key to unlocking fan bases that broadcasters cannot. Staying awake past midnight and into Monday morning for a four-hour American football game, knowing the alarm will ring in a few hours, used to be a niche obsession in Britain. Now it [...]
Horner in talks with MSP Sports Capital over £450m Alpine F1 stake February 9, 2026 Former Red Bull Racing team principal Christian Horner could return to the Formula 1 grid as a team owner at Alpine. A 24 per cent stake in the French team owned by Otro Capital has been at the heart of a number of sale discussions over recent months, with Horner involved in those. But the [...]
Why is Soho House getting into bed with Formula 1? February 5, 2026 Every piece of furniture at Soho House’s Formula 1 lounge House44 has its own specially designed wooden crate so that it can travel safely internationally. From crushed velvet pillows to leather bartops, one-off rattan seats and bespoke soft lighting, as well as elegant dinner tables with racetrack views, everything is transported from Grand Prix to [...]
Crystal Palace owner and F1 driver Gasly back Drive to Survive star’s MotoGP takeover January 30, 2026 Crystal Palace owner David Blitzer, Burnley owner ALK Capital and Formula 1 driver Pierre Gasly have emerged as part of Drive to Survive star Guenther Steiner’s takeover of MotoGP team Tech3. Former Haas F1 team principal Steiner spearheaded a buyout that was announced four months ago and has seen the Italian installed as CEO of [...]
Williams F1 adds banking giant to partner roster ahead of pivotal season January 30, 2026 Banking giant BNY has joined Williams F1’s suite of blue-chip sponsors as the team steps up preparations for the 2026 season. As part of the partnership, BNY’s branding will be emblazoned on the kit of drivers Alex Albon and Carlos Sainz, and the bargeboards, chassis top and halo of the team’s FW48 car. The New [...]
Formula 1 signs Standard Chartered up as major partner January 27, 2026 Standard Chartered has penned a deal with Formula 1 to become the motor sport’s wealth management and investment banking partner. The City of London-headquartered firm will be involved with Formula 1 as part of a multi-year deal, with Standard Chartered’s branding set to feature trackside. The bank’s chief of corporate and investment banking, Roberto Hoornweg, [...]
Judge awards McLaren F1 team over $12m in Alex Palou trial January 23, 2026 Formula 1 team McLaren have been awarded over $12m after a trial involving former driver Alex Palou. Palou backed out of a multi-year deal with McLaren, with the Spaniard insisting he did so because the Woking outfit failed to put him on a path of transition to Formula 1. He instead re-signed with Chip Ganassi [...]
Former Goldman Sachs chief backs F1 to hold, and increase, value January 22, 2026 Formula 1 has not yet reached value maturity and can be considered one of the most reliable investments in sport, according to the former head of sports at Goldman Sachs. The premium motorsports series has gone through a major ownership shake-up, with stake sales across the grid seeing team valuations skyrocket. And Elis Jones, former [...]
Australian Open’s One Point Slam shows that merit still makes the best stories January 20, 2026 The Australian Open officially got under way this week, but the most talked-about moment of the year’s opening tennis slam may already be behind us. Before a ball had been struck in the main draw, a little-known tennis coach from Sydney, Jordan Smith, walked away with A$1m after winning the One Point Slam — a [...]
Former F1 champion Nico Rosberg raises $100m for VC fund January 12, 2026 Former Formula 1 world champion Nico Rosberg has raised $100m for his venture capital firm as the German expands his business portfolio. Lewis Hamilton’s ex-teammate saw Rosberg Ventures, for which he is founder, close its third round this month in a process he described as “oversubscribed with unprecedented demand”. It leaves the organisation with more [...]