Formula 1 revenues soar to $4bn as sport cashes in on popularity February 26, 2026 Formula 1 is closing on annual revenues of $4bn after their recent accounts recorded a 14 per cent increase to $3.9bn. The healthy spike comes as Formula 1 parent company Liberty Media reported a rise in team payouts – by 11 per cent – to $1.4bn ahead of the 2026 season, which will see Cadillac [...]
Emirates boss on Arsenal stadium, leaving F1 and NBA Europe February 26, 2026 Matt Hardy talks sponsorship and strategy with the executive vice president of corporate communications, marketing and brand at global airline Emirates. At the end of the Premier League season 11 teams will be forced to change their front-of-shirt sponsor and, for some sides, the brand on their strip is synonymous with a particular era of [...]
Aston Martin F1 buys team naming rights in £50m cash deal February 20, 2026 British car manufacturer Aston Martin has announced a £50m cash sale of its Formula 1 naming rights to AMR GP. The deal will enable the eponymous Formula 1 team, owned by Canadian Lawrence Stroll, to have the “exclusive right to use the iconic automotive company’s name, logo and branding in perpetuity”. Formerly Racing Point UK, [...]
Nearly 100 per cent of sport organisations plan to increase AI use February 19, 2026 Nearly 100 per cent of sports organisations plan to increase their use of AI in the next year, according to the 2026 Global SportsTech Report. The data comes as artificial intelligence’s presence across sport has increased monumentally over recent seasons. The study, undertaken by SportsPro and Sportradar using sports organisations across the industry, states that [...]
Senior Red Bull Racing figure leaves F1 team weeks before new season February 17, 2026 The period of personnel upheaval continued at the Red Bull Formula 1 team on Tuesday with the departure of chief designer Craig Skinner. Skinner had been with the outfit for 20 years and his departure follows in the footsteps of the likes of design guru Adrian Newey and former Team Principal Christian Horner in leaving the [...]
Why influencers could blow traditional broadcasters out of the water February 13, 2026 The tidal wave of influencers continues to come in-land, and they could be the key to unlocking fan bases that broadcasters cannot. Staying awake past midnight and into Monday morning for a four-hour American football game, knowing the alarm will ring in a few hours, used to be a niche obsession in Britain. Now it [...]
Horner in talks with MSP Sports Capital over £450m Alpine F1 stake February 9, 2026 Former Red Bull Racing team principal Christian Horner could return to the Formula 1 grid as a team owner at Alpine. A 24 per cent stake in the French team owned by Otro Capital has been at the heart of a number of sale discussions over recent months, with Horner involved in those. But the [...]
Why is Soho House getting into bed with Formula 1? February 5, 2026 Every piece of furniture at Soho House’s Formula 1 lounge House44 has its own specially designed wooden crate so that it can travel safely internationally. From crushed velvet pillows to leather bartops, one-off rattan seats and bespoke soft lighting, as well as elegant dinner tables with racetrack views, everything is transported from Grand Prix to [...]
Crystal Palace owner and F1 driver Gasly back Drive to Survive star’s MotoGP takeover January 30, 2026 Crystal Palace owner David Blitzer, Burnley owner ALK Capital and Formula 1 driver Pierre Gasly have emerged as part of Drive to Survive star Guenther Steiner’s takeover of MotoGP team Tech3. Former Haas F1 team principal Steiner spearheaded a buyout that was announced four months ago and has seen the Italian installed as CEO of [...]
Williams F1 adds banking giant to partner roster ahead of pivotal season January 30, 2026 Banking giant BNY has joined Williams F1’s suite of blue-chip sponsors as the team steps up preparations for the 2026 season. As part of the partnership, BNY’s branding will be emblazoned on the kit of drivers Alex Albon and Carlos Sainz, and the bargeboards, chassis top and halo of the team’s FW48 car. The New [...]