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Formula 1

  • Exclusive: Formula 1 teams scramble to move freight stuck in Middle East

    March 20, 2026

    Formula 1 teams are scrambling to access key racing components stuck in the Middle East due to the closure of the Strait of Hormuz and the wider Iran conflict, City AM can reveal. The regional tensions have already caused both the Bahrain and Saudi Arabia Grands Prix to be postponed, and potentially cancelled, leaving a [...]

  • ‘Mario Kart’ Formula 1 cars need more time, says Williams

    March 18, 2026

    Former Williams Racing boss Claire Williams believes Formula 1 should give drivers more time to adjust to new rules, but concedes that the sport’s chiefs often struggle to sit back and do nothing  criticism. The most radical overhaul to regulations in F1 history ahead of this season has caused more overtaking during the opening two [...]

  • Alpine boss confirms four potential buyers, including Mercedes, for F1 team

    March 13, 2026

    Alpine team principal Flavio Briatore has confirmed that there are “three or four” serious buyers, including Mercedes, for a stake in the Formula 1 team. The team, which is owned by Renault Group, could see a significant minority stake controlled by Otro Capital offloaded. Christian Horner, former team principal of Red Bull Racing, has reportedly [...]

  • Formula 1 plans peace talks with raging drivers after Verstappen Mario Kart jibe

    March 9, 2026

    Formula 1 chiefs plan talks with drivers aimed at quelling a rebellion over its new engine rules after four-time world champion Max Verstappen likened the racing to video game Mario Kart. Verstappen was among the most vociferous after finishing sixth in the season-opening Australian Grand Prix on Sunday, but current title-holder Lando Norris also issued [...]

  • Formula 1 presents creativity conundrum for brands and sponsors

    March 6, 2026

    They know how to make noise in Formula 1. This week, motorsport’s premier championship explodes back into life across its ever-expanding media universe.  Twenty-four high-glamour race weekends, driving peerless broadcast innovation. A mould-breaking, news-making Netflix docuseries. An official film starring Brad Pitt, the highest-grossing sports movie ever made and an Oscar nominee to boot. More [...]

  • Formula 1 signs first ever official betting operator in multi-year deal

    March 5, 2026

    Betway has announced a deal with Formula 1 in a move that will see the motorsport agree its first ever betting operator sponsorship. The move, which is not a global sponsor, spans Europe, the Middle East and Africa, as well as Canada and Mexico and sees Formula 1 enter the betting market. Betway platforms will [...]

  • Littler and Humphries set for Silverstone showdown at F1 British Grand Prix

    March 5, 2026

    Luke Littler and Luke Humphries will compete at the British Grand Prix this year, with Silverstone today set to confirm a darts tournament as part of the Formula 1 weekend. World champion Littler, as well as Humphries, Michael van Gerwen and Fallon Sherrock, will throw at Silverstone’s trackside Boxpark in “A Night at the Darts” [...]

  • Williams F1 ‘competing with top 50 teams in sport’, says Kenyon

    March 4, 2026

    Atlassian Williams F1 Team advisor Peter Kenyon on selling commercial deals in football and Formula 1, and why the historic outfit’s revival will be tech-driven. Peter Kenyon is a man who knows a thing or two about commercialising sports teams. One of the architects of Manchester United’s development into a sponsorship powerhouse, he then helped turn [...]

  • Cadillac to leverage US identity to grow F1 sponsorship portfolio

    March 3, 2026

    Formula 1 newcomers Cadillac are harnessing their status as the only “truly” American team to power their sponsorship strategy ahead of the season opener this weekend. Cadillac will be the 11th team on the grid after General Motors and Chelsea co-owner Mark Walter’s TWG paid a reported $450m anti-prize money dilution fee to expand the [...]

  • Formula 1: Middle East conflict hits teams’ Australian Grand Prix plans

    March 2, 2026

    The start of the new Formula 1 season has been disrupted by the conflict in the Middle East, with hundreds of team personnel facing a rush to reach this week’s Australian Grand Prix. Strikes and retaliatory attacks involving the US, Israel and Iran have grounded commercial flights across the region, forcing F1 teams to make [...]

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