Luxury brands in sport: F1 leading the way, but for how long? October 5, 2025 Take one minute to watch some of the Formula 1 Singapore Grand Prix this weekend and you’ll struggle not to lock eyes with a luxury brand being splashed on an advertising hoarding or chassis panel. One year ago this month LVMH – parent company of the likes of Louis Vuitton, Dior, Moet & Chandon, Tiffany [...]
No Limits Tour: Cliff diving, Tom Daley and the TikTokification of sport October 4, 2025 When launching a new sports property it helps to have one of the biggest names in the game lend their support and, in diving, they don’t come much bigger than Tom Daley. So it was a timely boost to the No Limits Tour Cliff Diving Championship that former Olympic champion Daley agreed to appear in [...]
‘Heat hazard’ rules invoked for Formula 1 Singapore Grand Prix October 2, 2025 Formula 1 chiefs have designated this week’s Singapore Grand Prix the first “heat hazard” race under new rules designed to protect drivers’ wellbeing. Temperatures for Sunday’s race at Marina Bay are expected to exceed 31C which, combined with the tropical humidity, has triggered the measures. It means that teams will be required to fit all [...]
Formula 1 commercial arm sees profits dip but still makes £250m September 23, 2025 Formula 1’s commercial arm saw profits fall by five per cent last year, but still managed to be over £250m to the good. Formula One World Championship Limited, which holds the exclusive commercial rights to the globetrotting motor racing series, posted a profit of £251.7m for the year ending 31 December 2024, down £14.5m from [...]
Why Guenther Steiner bought a MotoGP team after F1 exit September 23, 2025 Richard Coleman and Guenther Steiner appear to cut very different characters. Both former four-wheel racing bigwigs, Coleman was mainly in touring cars while Steiner’s cameo as Haas F1’s founding team principal saw him become a star of Netflix’s Drive to Survive. Now the pair have teamed up with Ikon Capital to acquire the Tech3 MotoGP [...]
Horner leaves Red Bull with £80m pay-off as F1 return touted September 22, 2025 Former Red Bull Racing team principal Christian Horner officially severed all ties with the Formula 1 team on Monday, insisting his two decades at the team had been “an honour and privilege”. Horner, married to Spice Girl Geri Halliwell, was sacked by the team in July and leaves the Milton Keynes outfit amid rumours he [...]
SailGP to announce expansion team in coming weeks September 11, 2025 The expanding SailGP sailing series will announce details of a 13th team in the “coming weeks” before adding a 14th in 2027. The Formula 1 of water has an eclectic mix of celebrity, brand and private owners and will see two further teams join the regatta series in the coming years. Two years ago there [...]
Boxpark to feature at British Grand Prix after Silverstone deal September 11, 2025 Well-known London chain Boxpark will next year have a presence at the Formula 1 British Grand Prix after signing a deal with Silverstone. The partnership, described as “landmark” by both parties, will see Boxpark “deliver a festival-style fan experience” at the race track, which attracts around 500,000 across the British Grand Prix week. It builds [...]
Carlyle announce deal with Formula 1 team Red Bull September 9, 2025 Global investment firm Carlyle has announced a multi-year strategic partnership with Formula 1 team Red Bull in a first-of-its-kind deal. The Nasdaq Carlyle Group, with a market cap of $23bn, will use its partnership with the Formula 1 team title sponsored by Oracle to “open new avenues” for engagement, global connectivity and technology. And their [...]
How do brands pick the right sport sponsorships? September 9, 2025 Partnerships and deals are core elements to the sports sector, so how do brands pick the right sponsorships? It is easy to get lost in the seemingly endless numbers of sponsors littering sport. From the tiniest piece of Formula 1 carbon crowded with brand names to the vast displays plastered across some of the country’s [...]