Red Bull Racing announce Oracle as title sponsor ahead of F1 season February 9, 2022 Red Bull Racing have announced a sponsorship deal with software firm Oracle believed to be worth more than £100m per year. The partnership will see the Formula 1 outfit become ‘Oracle Red Bull Racing’ ahead of the 2022 season, which starts next month. The World Championship winning team, again made up of Max Verstappen and [...]
Sports must protect its precious human capital like Djokovic and Hamilton January 20, 2022 Picture Novak Djokovic. Do you see a villain sticking two fingers up at vaccine orthodoxy, or a heroic advocate for personal freedoms you’d risk a pepper-spraying for? What of Lewis Hamilton and his rainbow helmet and sloganed T-shirts? Gesture politician or vital diversity campaigner? And what say you as one football team takes the knee [...]
Best of 2021: McLaren on North America, NFT’s and Drive to Survive December 31, 2021 McLaren enjoyed a hot spell on the F1 track this year and in October, Matt Hardy spoke to McLaren about their Americas focus, NFTs and Drive to Survive. Originally published on October 22. Spanning five continents and 17 time zones, Formula 1 is a truly global sport. But with the expansion of the calendar in [...]
Best of 2021: How Drive to Survive and esports helped save Formula 1 December 24, 2021 In this article, originally published in March 2021 to mark the start of what would prove to be a landmark season, Frank Dalleres looks at how Formula 1’s owner Liberty Media helped shake off its male, pale and stale image and won a whole new generation of fans, including in some crucial territories. It feels [...]
Ferrari appoint Mick Schumacher as reserve driver for 2022 F1 season December 22, 2021 Mick Schumacher, the son of motor racing great Michael, has taken another step towards emulating his father by becoming a reserve driver at Ferrari’s Formula 1 team. Schumacher Sr won five of his record-equalling seven F1 world championships in the famous red livery of the Italian outfit. From 2022, Mick Schumacher, 22, will combine his [...]
Big Sport Quiz of 2021: How much do you remember? December 20, 2021 From teenagers sweeping to Grand Slam tennis titles to England reaching a major football final, an Olympic Games like no other and the introduction of a brand new cricket competition, it has been a hugely eventful year in sport. Off the field it has been just as transformative, with private equity and, increasingly, cryptocurrency and [...]
F1 governing body say controversy damaging image of sport December 16, 2021 F1’s governing body, the FIA, will conduct an “analysis and clarification exercise” as they admit the fallout following Sunday’s race is “tarnishing the image of the championship”. The body said on Wednesday that outgoing president Jean Todt had proposed further discussions so drivers and teams can have better clarification next season. In the season-ending finale [...]
Could we be nearing the end of Lewis Hamilton in Formula 1? December 14, 2021 He may be due to be knighted later on today, but Lewis Hamilton was denied his coronation as an eight-time world champion Formula 1 driver on Sunday. In the immediate aftermath of that controversial final lap in Abu Dhabi, the 36-year-old declined to commit to continuing racing: “I’ve felt great in the car in the [...]
Formula 1: City A.M. hand out post-season awards after dramatic finale December 13, 2021 After 22 races, countless flashpoints and one sensational title battle, the Formula 1 season is over… probably. Max Verstappen is the latest world champion and Mercedes took the constructors’ title for a record eighth consecutive year. But away from the biggest prizes, who performed best – and worst – throughout this most compelling of seasons? [...]
Formula 1: Channel 4 coverage averaged 3.4m during Desert Decider December 13, 2021 Yesterday’s Formula 1 season finale averaged 3.4m viewers on Channel 4 after the free-to-air broadcaster secured the rights in a deal with Sky. The race, which was decided in a dramatic final lap shootout, follows Channel 4’s successful deal with Amazon Prime to show Emma Raducanu’s successful US Open tennis triumph earlier this year. C4 [...]