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Formula 1

  • Amex cites sponsorship strategy for Gen Z and Millennial credit card surge

    November 14, 2025

    The surge in Millennials and Gen Zers taking out American Express cards is “definitely” down to the financial services provider going big on sponsorship, it says. The New York-headquartered card issuer states that over 60 per cent of Amex’s new global consumer card acquisitions “represent Millennials and Gen Z”, something they attribute to their drive [...]

  • Wolff Mercedes stake sale will have impact on value of Formula 1

    November 12, 2025

    The valuation placed on Formula 1 team Mercedes after co-owner Toto Wolff’s interest in reducing his stake will have a welcome impact on the overall worth of the sport, experts have suggested. Wolff co-owns the outfit – officially titled Mercedes AMG Petronas F1 Team – equally with the eponymous German car manufacturer and Ineos billionaire [...]

  • Formula 1 and The Hundred offer lessons in governance for fragmented likes of rugby

    November 1, 2025

    To succeed, sports need governance structures that empower one entity to steer it, as in Formula 1, The Hundred and SailGP, writes Nevin Truesdale. The increasing commercialisation of sport has seen historical governance structures come under scrutiny. As in any business, governance structures are central to the ability to evolve in response to a changing [...]

  • Massa £64m damages case against F1 and Ecclestone set for court this week

    October 28, 2025

    Legal action over the controversy of the F1 2008 crash, dubbed ‘crashgate’, is set for the English High Court this week, where a judge will hear allegations from Felipe Massa that the aftermath cost him the 2008 Championship. Brazilian driver Massa competed in F1 from 2002 to 2017, serving with several teams, notably Ferrari. During [...]

  • Aston Martin F1 loses £190m in five years

    October 22, 2025

    Aston Martin F1’s most recent loss of £46m has pushed their cumulative five-year deficit to £190m. The Lawrence Stroll-owned Formula 1 team saw revenue rise by 16 per cent for the financial year to 31 December 2024 while cost of sales also rose. But the pit garage housing both Fernando Alonso and Stroll’s son Lance [...]

  • F1 chief defends blockbuster $700m Apple TV deal

    October 20, 2025

    Cadillac chief Dan Towriss has defended Formula 1’s blockbuster new $700m media rights deal with Apple. The tech giant, whose digital arm streams Major League Soccer, signed a five-year deal for the US rights from 2026 last week reported to be worth over £500m, gazumping an ESPN offer for $90m per season. But the agreement [...]

  • Luxury brands in sport: F1 leading the way, but for how long?

    October 5, 2025

    Take one minute to watch some of the Formula 1 Singapore Grand Prix this weekend and you’ll struggle not to lock eyes with a luxury brand being splashed on an advertising hoarding or chassis panel. One year ago this month LVMH – parent company of the likes of Louis Vuitton, Dior, Moet & Chandon, Tiffany [...]

  • No Limits Tour: Cliff diving, Tom Daley and the TikTokification of sport

    October 4, 2025

    When launching a new sports property it helps to have one of the biggest names in the game lend their support and, in diving, they don’t come much bigger than Tom Daley. So it was a timely boost to the No Limits Tour Cliff Diving Championship that former Olympic champion Daley agreed to appear in [...]

  • ‘Heat hazard’ rules invoked for Formula 1 Singapore Grand Prix

    October 2, 2025

    Formula 1 chiefs have designated this week’s Singapore Grand Prix the first “heat hazard” race under new rules designed to protect drivers’ wellbeing. Temperatures for Sunday’s race at Marina Bay are expected to exceed 31C which, combined with the tropical humidity, has triggered the measures. It means that teams will be required to fit all [...]

  • Formula 1 commercial arm sees profits dip but still makes £250m

    September 23, 2025

    Formula 1’s commercial arm saw profits fall by five per cent last year, but still managed to be over £250m to the good. Formula One World Championship Limited, which holds the exclusive commercial rights to the globetrotting motor racing series, posted a profit of £251.7m for the year ending 31 December 2024, down £14.5m from [...]

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