F175: Formula 1 tour de force launch a lesson to other sports in innovation February 19, 2025 Everything about Formula 1’s 75th anniversary extravaganza at London’s O2 Arena shouldn’t have worked: mass commercialisation of a sport with £9 pints and 10 teams showing off this year’s designs on last year’s cars one after another. What unfolded, however, was a lesson in how sport can continue to innovate, and how it can take [...]
Mercedes team reject fears of Ineos Formula 1 exit February 18, 2025 Formula 1 powerhouse Mercedes have been forced to deny that the team’s ownership could shift amid a wave of sporting cuts by co-owners Ineos. The chemicals giant, part-owned by British billionaire Sir Jim Ratcliffe, holds 33 per cent of shares in the Mercedes AMG Petronas F1 Team, with team principal Toto Wolff and the German [...]
Allwyn wins lotto with McLaren deal after F1 partnership February 12, 2025 Lottery operator Allwyn have built upon their Formula 1 partnership this week by striking a deal with constructors’ champions McLaren. The firm, which holds the UK licence for the National Lottery, will add McLaren to their roster of partners having agreed to get on board with Formula 1 ahead of the 2025 season. “We are [...]
Netflix eyes Formula 1 TV rights deal after Drive to Survive success February 7, 2025 Netflix could soon advance their Formula 1 offering beyond Drive to Survive with the streaming giant plotting a move for live TV rights. Having dipped their toe into live boxing, showing Mike Tyson’s bout with Jake Paul, and Christmas Day NFL, the streaming service appears to be interested in the US rights for Formula 1. [...]
Formula E beats Formula 1 in key US viewership figure, electric series claims February 5, 2025 Formula E’s Mexico City race saw a higher viewership number than Formula 1’s first race in Las Vegas in 2023, the electric series has claimed. The US audience was 80 per cent higher for the E-Prix this season versus the inaugural Vegas race, which has been described as many as a commercial juggernaut for Formula [...]
Boost for UK industry as another F1 team heads to ‘motorsport valley’ February 4, 2025 Sauber will become the next Formula 1 team to open a base in the UK’s “motorsport valley” as Audi prepares to enter the sport in 2026. The Swiss-based team has struggled to recruit top engineering talent from other teams due to its base on the continent. They’ll join the likes of Mercedes, Red Bull and [...]
Hamilton involved in Ferrari F1 crash during testing January 29, 2025 Seven-time world Formula 1 champion Lewis Hamilton is “absolutely okay” after crashing his Ferrari at testing in Barcelona. The 40-year-old ran off the road in just his second test for the Scuderia having joined the iconic Italian team from Mercedes ahead of this year’s Formula 1 season. Sources told PA that he was “absolutely okay”. [...]
Formula 1 team owner sponsors MotoGP outfit in new deal January 28, 2025 One of the 10 Formula 1 teams set to compete in the 2025 season has agreed a sponsorship agreement with MotoGP team Pramac Racing. Alpine – whose F1 outfit boasts Pierre Gasly and Jack Doohan – will be a main sponsor of the Prima Pramac Yamaha MotoGP team. The French manufacturer – whose Formula 1 [...]
Is Hamilton and Ferrari the biggest deal in sport, not just Formula 1? January 22, 2025 Lewis Hamilton tests his Ferrari today for the first time. Is this partnership one of the most iconic in sport? We take a look. Usually the thought of Formula 1 drivers testing their cars ahead of a new season wouldn’t even approach the realms of interesting. But at Fiorano Circuit near Maranello in northern Italy [...]
UK motorsport businesses missing out on corporation tax relief January 21, 2025 The heart of the UK’s Formula 1 and motorsport hub could be paying unnecessarily high tax rates because they’re unaware of free relief available to them, a new study has revealed. Less than 10 per cent of firms are claiming Patent Box relief in the motorsport corridor of the UK, which houses the likes of [...]