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f1

  • Sports hospitality has never been this good – but which sport does it best?

    Sponsored

    It’s impossible to start this column without a mention of England and the World Cup. It felt like interest levels were low at the start of the tournament but England’s heroic performance in Mexico and their nervy win against Norway has got the whole country behind them. Will football finally be coming home? One thing’s [...]

    Last week Guild Esports revealed it only had £25,000 left in its accounts, sending its share price plummeting to a record low
  • Formula 1’s governing body wants more races in China and Asia

    Sport Business

    Formula 1’s governing body has insisted it wants more races in China and Asia as part of a Far East pivot ahead of this weekend’s British Grand Prix at Silverstone. The Federation Internationale de l’Automobile (FIA) told City AM that Asia had become a key growth market for the not-for-profit motorsport governing body, which this [...]

    GettyImages 2284466488 shows a significant business event with professionals networking in a modern conference setting.
  • Formula 1 worth £12bn to UK economy as Silverstone rakes in £100m

    Sport Business

    Formula 1 boosts the UK economy by £12bn every year, according to new figures revealed ahead of this weekend’s British Grand Prix at Silverstone. The wider impact in the UK of the elite motor racing series – 10 of whose 11 teams are headquartered in the country or have operational bases on these shores – [...]

    Business professionals engaged in a strategic discussion at a corporate meeting, highlighting teamwork and collaboration.
  • The Nichols N1A proves there’s still a market for cars that make no sense at all

    July 1, 2026

    Steve Nichols, the Formula One designer behind McLaren’s legendary MP4/4, has finally put his name on a road car. The result is a £540,000 British supercar that seems determined to ignore almost every automotive trend of the past decade. The modern supercar is becoming a strangely sensible thing. Even Ferrari is building an electric car, [...]

  • Why sport fans got bored of influencers and forced brands into a mind shift

    June 27, 2026

    Are we a sport generation that loves influencers or hates them? Jack Moriarty looks at how brands have changed their approach Sport has never just been about who wins and who loses. For fans, it’s a vehicle that allows them to escape from their everyday lives and connect with something deeper. That Saturday afternoon on [...]

  • MotoGP and manufacturers sign first Formula 1-style Concorde agreement

    June 19, 2026

    MotoGP and its five manufacturers have today signed a first-of-its-kind partnership that mimics Formula 1’s famous Concorde agreement. The two-wheeled motorsporting discipline, owned by Formula 1 parent Liberty Media, this morning agreed what they have called a “defining” agreement between themselves and the five bike manufacturers – Aprilia, Ducati, Honda, KTM and Yamaha – in [...]

  • Exclusive: O2 Arena bosses open to hosting another Formula 1 launch event

    June 18, 2026

    O2 Arena bosses are open to hosting another Formula 1 launch event if the motor racing series decides to repeat its popular pre-season showpiece. To celebrate its 75th season, Formula 1 staged a sell-out event at the 20,000-capacity O2 in Greenwich, with all teams showing off their cars alongside music from the likes of Machine Gun [...]

  • Leclerc new Formula 1 deal gives $15bn Ferrari brand stability

    June 3, 2026

    Charles Leclerc’s new deal with Scuderia Ferrari will give the wider firm the stability needed to continue its valuation growth. The Monegasque first raced for the iconic Italian car maker in 2019 and yesterday penned a new multi-year deal with Ferrari that, if seen through to its conclusion, will see the 28-year-old represent the Scuderia [...]

  • Former Red Bull boss Horner lands job at private equity fund targeting sport

    May 21, 2026

    Former Red Bull Racing team principal Christian Horner has become an advisor to private equity firm Oakley Capital on premium sport investments. The Brit left Red Bull last year after 20 years at the Formula 1 team and has been exploring a return to the sport through ownership. He reportedly teamed up with MSP Sports [...]

  • Formula 1’s reaction to season disruption a lesson for Fifa World Cup

    May 10, 2026

    Formula 1 is firmly back on track but the consecutive Bahrain and Saudi Arabian race cancellations, the result of events in the Middle East, have highlighted how quickly established sporting fixtures can face significant disruption.  The cost of the decision to cancel both races, given the potential risk to safety of staff working in the [...]

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