Boxpark to feature at British Grand Prix after Silverstone deal September 11, 2025 Well-known London chain Boxpark will next year have a presence at the Formula 1 British Grand Prix after signing a deal with Silverstone. The partnership, described as “landmark” by both parties, will see Boxpark “deliver a festival-style fan experience” at the race track, which attracts around 500,000 across the British Grand Prix week. It builds [...]
F1: McLaren stake sale values team at record $5bn September 3, 2025 McLaren’s 30 per cent stake sale values the Formula 1 team at north of $5bn, according to sources close to the deal. Majority shareholders Mumtalakat, the Bahraini sovereign wealth fund, and UAE-based investment group CYVN Holdings this week completed the purchase of all shares they did not already own to acquire 100 per cent of [...]
Formula 1’s popular F1 Arcade signs first franchise deal after $130m raise September 3, 2025 Formula 1’s popular F1 Arcade product has this morning announced its first franchise agreement, with the viewing and gaming hub set to hit the Iberian Peninsula. F1 Arcade’s flagship location is at One New Change in St Paul’s, but the Formula 1 affiliated experiential hospitality offering also has sites in Birmingham, as well as Boston, [...]
McLaren F1 team set for £3bn valuation after stake sale September 1, 2025 McLaren F1 is set for a £3bn valuation after two shareholders buy out the minority stakes they don’t already own. The sovereign wealth fund of Bahrain, Mumtalakat, and UAE-based investment group CYVN Holdings are set to buy out the 30 per cent holding in McLaren Racing that is not currently theirs, according to Sky News’ [...]
McLaren, a $100m-per-year deal and Formula 1’s sponsor boom August 31, 2025 Formula 1 is becoming a hotbed for advanced sponsorship, and McLaren’s announcement has completed a special title set. BWT, Aramco, HP, MoneyGram, Petronas, Visa Cash App, Oracle, Stake and Atlassian; these aren’t simply some of the world’s most recognisable and developing brands but title sponsors for teams in Formula 1. And as of next year, [...]
Revolut leads $500m fintech push into Formula 1 August 12, 2025 Revolut, Airwallex and OKX are among global fintech giants turning to Formula 1 in a major advertising push. Fintech firms piled over $500m (£370m) into F1 sponsorship deals for the 2025 season in a bid to ramp up their promotions. It comes as the average value of an F1 sponsorship deal climbed to over $6m [...]
Formula 1 to open new F1 Box venue in London’s Westfield Stratford August 11, 2025 Formula 1’s love affair with a new generation of fans is set to expand further with F1 Box, a new experience for fans in east London. Opening at Westfield Stratford in time for next weekend, F1 Box stems from the popular F1 Arcade in the Square Mile. The set-up will include a new simulator experience [...]
Lando Norris sells side hustle to Adrian Newey-backed group July 11, 2025 McLaren F1 star Lando Norris has sold a majority stake in Quadrant, the entertainment and gaming brand he founded, to a company backed by Adrian Newey. London-based Veloce Media Group has agreed a deal which will see Norris remain the second-largest shareholder in Quadrant with a stake of more than 20 per cent. Quadrant was [...]
Apple eye Formula 1 rights as streaming rights battle looms July 9, 2025 Tech giant Apple is in talks to show Formula 1 as the fight for racing rights across the world steps up. The US firm, which is an established streamer of sport, is looking to gain access to the rights for North America with ESPN’s deal coming to a close at the end of this season. [...]
Red Bull sack Christian Horner in major Formula 1 shock July 9, 2025 Red Bull team principal Christian Horner has been sacked by the reigning Formula 1 championship winning team after 20 years in the role. Horner has held his post since the team’s formation in 2005, and oversaw dominant periods for drivers Max Verstappen and Sebastian Vettel in a tenure that saw six Constructors‘ and eight Drivers’ [...]