Why sport fans got bored of influencers and forced brands into a mind shift June 27, 2026 Are we a sport generation that loves influencers or hates them? Jack Moriarty looks at how brands have changed their approach Sport has never just been about who wins and who loses. For fans, it’s a vehicle that allows them to escape from their everyday lives and connect with something deeper. That Saturday afternoon on [...]
MotoGP and manufacturers sign first Formula 1-style Concorde agreement June 19, 2026 MotoGP and its five manufacturers have today signed a first-of-its-kind partnership that mimics Formula 1’s famous Concorde agreement. The two-wheeled motorsporting discipline, owned by Formula 1 parent Liberty Media, this morning agreed what they have called a “defining” agreement between themselves and the five bike manufacturers – Aprilia, Ducati, Honda, KTM and Yamaha – in [...]
Exclusive: O2 Arena bosses open to hosting another Formula 1 launch event June 18, 2026 O2 Arena bosses are open to hosting another Formula 1 launch event if the motor racing series decides to repeat its popular pre-season showpiece. To celebrate its 75th season, Formula 1 staged a sell-out event at the 20,000-capacity O2 in Greenwich, with all teams showing off their cars alongside music from the likes of Machine Gun [...]
Leclerc new Formula 1 deal gives $15bn Ferrari brand stability June 3, 2026 Charles Leclerc’s new deal with Scuderia Ferrari will give the wider firm the stability needed to continue its valuation growth. The Monegasque first raced for the iconic Italian car maker in 2019 and yesterday penned a new multi-year deal with Ferrari that, if seen through to its conclusion, will see the 28-year-old represent the Scuderia [...]
Former Red Bull boss Horner lands job at private equity fund targeting sport May 21, 2026 Former Red Bull Racing team principal Christian Horner has become an advisor to private equity firm Oakley Capital on premium sport investments. The Brit left Red Bull last year after 20 years at the Formula 1 team and has been exploring a return to the sport through ownership. He reportedly teamed up with MSP Sports [...]
Formula 1’s reaction to season disruption a lesson for Fifa World Cup May 10, 2026 Formula 1 is firmly back on track but the consecutive Bahrain and Saudi Arabian race cancellations, the result of events in the Middle East, have highlighted how quickly established sporting fixtures can face significant disruption. The cost of the decision to cancel both races, given the potential risk to safety of staff working in the [...]
Sky Sports sign £1bn Formula 1 deal to freeze out Netflix and Apple May 6, 2026 Sky Sports have moved to secure Formula 1 rights in a £1bn deal that freezes out Netflix and Apple. The rights upgrade sees the partnership between the British broadcaster and global motorsport series extend an existing deal that already ran to 2029 through to 2034. Sky became the home of Formula 1 in 2019. The [...]
Buses, shoes and air ambulances: The F1 tech influencing everyday life April 30, 2026 F1 may have been away from our screens for over a month, but its technology has been all around us. Matt Hardy digs deeper. Ever sat on the famously busy – and traffic heavy – 149 bus route from London Bridge to Edmonton Green, the one that weaves its way through the City before heading [...]
Aston Martin turnaround stalls as carmaker posts loss April 29, 2026 Aston Martin’s turnaround under billionaire Lawrence Stroll remains stuck in first gear as the car manufacturer posted another loss. The FTSE 250 firm posted a £66m pre-tax loss in the first three months of this year, which is 18 per cent narrower than this time last year, though total car sales dropped by one per [...]
Government risks British Grand Prix jeopardy over F1 visa issues April 28, 2026 Formula 1 has said the government risks jeopardising the British Grand Prix and damaging the country’s soft power by dragging its feet over visa issues. The Home Office has been accused of being slow to adapt to visa requirements specific to hundreds of Formula 1 workers, where delays force employees used across the entire calendar [...]