Alpine boss confirms four potential buyers, including Mercedes, for F1 team March 13, 2026 Alpine team principal Flavio Briatore has confirmed that there are “three or four” serious buyers, including Mercedes, for a stake in the Formula 1 team. The team, which is owned by Renault Group, could see a significant minority stake controlled by Otro Capital offloaded. Christian Horner, former team principal of Red Bull Racing, has reportedly [...]
Formula 1 presents creativity conundrum for brands and sponsors March 6, 2026 They know how to make noise in Formula 1. This week, motorsport’s premier championship explodes back into life across its ever-expanding media universe. Twenty-four high-glamour race weekends, driving peerless broadcast innovation. A mould-breaking, news-making Netflix docuseries. An official film starring Brad Pitt, the highest-grossing sports movie ever made and an Oscar nominee to boot. More [...]
Formula 1 signs first ever official betting operator in multi-year deal March 5, 2026 Betway has announced a deal with Formula 1 in a move that will see the motorsport agree its first ever betting operator sponsorship. The move, which is not a global sponsor, spans Europe, the Middle East and Africa, as well as Canada and Mexico and sees Formula 1 enter the betting market. Betway platforms will [...]
Littler and Humphries set for Silverstone showdown at F1 British Grand Prix March 5, 2026 Luke Littler and Luke Humphries will compete at the British Grand Prix this year, with Silverstone today set to confirm a darts tournament as part of the Formula 1 weekend. World champion Littler, as well as Humphries, Michael van Gerwen and Fallon Sherrock, will throw at Silverstone’s trackside Boxpark in “A Night at the Darts” [...]
Cadillac to leverage US identity to grow F1 sponsorship portfolio March 3, 2026 Formula 1 newcomers Cadillac are harnessing their status as the only “truly” American team to power their sponsorship strategy ahead of the season opener this weekend. Cadillac will be the 11th team on the grid after General Motors and Chelsea co-owner Mark Walter’s TWG paid a reported $450m anti-prize money dilution fee to expand the [...]
Formula 1 revenues soar to $4bn as sport cashes in on popularity February 26, 2026 Formula 1 is closing on annual revenues of $4bn after their recent accounts recorded a 14 per cent increase to $3.9bn. The healthy spike comes as Formula 1 parent company Liberty Media reported a rise in team payouts – by 11 per cent – to $1.4bn ahead of the 2026 season, which will see Cadillac [...]
Aston Martin F1 buys team naming rights in £50m cash deal February 20, 2026 British car manufacturer Aston Martin has announced a £50m cash sale of its Formula 1 naming rights to AMR GP. The deal will enable the eponymous Formula 1 team, owned by Canadian Lawrence Stroll, to have the “exclusive right to use the iconic automotive company’s name, logo and branding in perpetuity”. Formerly Racing Point UK, [...]
Senior Red Bull Racing figure leaves F1 team weeks before new season February 17, 2026 The period of personnel upheaval continued at the Red Bull Formula 1 team on Tuesday with the departure of chief designer Craig Skinner. Skinner had been with the outfit for 20 years and his departure follows in the footsteps of the likes of design guru Adrian Newey and former Team Principal Christian Horner in leaving the [...]
Donkervoort P24 RS is an unhinged Dutch supercar with 600hp February 4, 2026 Dutch sports car manufacturer Donkervoort has revealed its most powerful vehicle to date. Combining a lightweight carbon fibre body with a twin-turbocharged V6 engine gives the new P24 RS truly explosive performance. Donkervoort has used Audi engines in its sports cars for more than two decades. However, the end of production for Audi’s sonorous 2.5-litre [...]
Formula 1 signs Standard Chartered up as major partner January 27, 2026 Standard Chartered has penned a deal with Formula 1 to become the motor sport’s wealth management and investment banking partner. The City of London-headquartered firm will be involved with Formula 1 as part of a multi-year deal, with Standard Chartered’s branding set to feature trackside. The bank’s chief of corporate and investment banking, Roberto Hoornweg, [...]