After the Nvidelity comes the Huangover. Jensen Huang joins long list who confused boardroom and bedroom
Cadillac to leverage US identity to grow F1 sponsorship portfolio March 3, 2026 Formula 1 newcomers Cadillac are harnessing their status as the only “truly” American team to power their sponsorship strategy ahead of the season opener this weekend. Cadillac will be the 11th team on the grid after General Motors and Chelsea co-owner Mark Walter’s TWG paid a reported $450m anti-prize money dilution fee to expand the [...]
Formula 1 revenues soar to $4bn as sport cashes in on popularity February 26, 2026 Formula 1 is closing on annual revenues of $4bn after their recent accounts recorded a 14 per cent increase to $3.9bn. The healthy spike comes as Formula 1 parent company Liberty Media reported a rise in team payouts – by 11 per cent – to $1.4bn ahead of the 2026 season, which will see Cadillac [...]
Aston Martin F1 buys team naming rights in £50m cash deal February 20, 2026 British car manufacturer Aston Martin has announced a £50m cash sale of its Formula 1 naming rights to AMR GP. The deal will enable the eponymous Formula 1 team, owned by Canadian Lawrence Stroll, to have the “exclusive right to use the iconic automotive company’s name, logo and branding in perpetuity”. Formerly Racing Point UK, [...]
Senior Red Bull Racing figure leaves F1 team weeks before new season February 17, 2026 The period of personnel upheaval continued at the Red Bull Formula 1 team on Tuesday with the departure of chief designer Craig Skinner. Skinner had been with the outfit for 20 years and his departure follows in the footsteps of the likes of design guru Adrian Newey and former Team Principal Christian Horner in leaving the [...]
Donkervoort P24 RS is an unhinged Dutch supercar with 600hp February 4, 2026 Dutch sports car manufacturer Donkervoort has revealed its most powerful vehicle to date. Combining a lightweight carbon fibre body with a twin-turbocharged V6 engine gives the new P24 RS truly explosive performance. Donkervoort has used Audi engines in its sports cars for more than two decades. However, the end of production for Audi’s sonorous 2.5-litre [...]
Formula 1 signs Standard Chartered up as major partner January 27, 2026 Standard Chartered has penned a deal with Formula 1 to become the motor sport’s wealth management and investment banking partner. The City of London-headquartered firm will be involved with Formula 1 as part of a multi-year deal, with Standard Chartered’s branding set to feature trackside. The bank’s chief of corporate and investment banking, Roberto Hoornweg, [...]
Judge awards McLaren F1 team over $12m in Alex Palou trial January 23, 2026 Formula 1 team McLaren have been awarded over $12m after a trial involving former driver Alex Palou. Palou backed out of a multi-year deal with McLaren, with the Spaniard insisting he did so because the Woking outfit failed to put him on a path of transition to Formula 1. He instead re-signed with Chip Ganassi [...]
Why Apple’s Formula 1 deal is setting the trends into 2026 December 29, 2025 In late 2025 streaming player Apple announced it would be ditching its Stateside MLS deal early. The platform confirmed, however, that it would pick up the rights to Formula 1 in the United States. The deal could be worth $140m a year, but what does it mean for sport? On first appraisal, the new agreement [...]
F1 fans left furious after Viagogo ticket failure December 15, 2025 Dozens of Formula 1 fans who spent enormous sums, including one couple who spent £16,173, have been left furious after Viagogo tickets failed to deliver promised entry to the Abu Dhabi post-race concerts, City AM understands. The concerts – headlined by Benson Boone, Metallica, Post Malone and Katy Perry – were explicitly advertised on the [...]
Why Formula 1 is a rare global sports asset December 6, 2025 Formula 1 has become one of the most sought-after properties in global sport — and the reasons run far deeper than glamour and horsepower. In a fragmented media landscape, F1 is one of the few rights-holders that can credibly claim global scale, cultural momentum and commercial scarcity. Start with the basics: reach. F1 remains one [...]