F1: Silverstone bets on premium with Michelin offering June 11, 2025 The British Grand Prix has announced plans to boost its hospitality offering for its 75th anniversary amid widespread premiumisation in sports viewing. Hospitality packages at Silverstone include Octane Terrace and Fusion Lounge, both are which aim to provide a “unique and premium experience” to guests. Fusion Lounge promises premium drinks, live entertainment and a luxury [...]
Rose gets rosy with Formula 1 as Whispering Angel does deal June 4, 2025 The Formula 1 sponsorship portfolio grew this week as Rose brand Whispering Angel joined the likes of LVMH at the peak of motorracing partnerships. The iconic wine brand has long been part of the Formula 1 paddock but has now joined the likes of Moët & Chandon and Belvedere Vodka in a decade-long partnership with [...]
Tommy Hilfiger joins Formula 1 grid with Cadillac June 4, 2025 The newest team to the Formula 1 grid, Cadillac, have announced Tommy Hilfiger as a major partner. The Regent Street clothing brand has been synonymous with the Mercedes Formula 1 team but will join the American outfit ahead of their first season on the grid. The deal for the American apparel brand founded by its [...]
F1 Arcade: London spot where you pay £100 to taste Formula 1 lifestyle June 3, 2025 With Formula 1’s rapid fandom rise, it was only a matter of time before you paid £100 to watch an F1 race down at your local. Matt Hardy takes a look at F1 Arcade. The seemingly sudden rise in Formula 1 interest among non-petrol heads has been nothing short of astonishing. In its 75th year [...]
Hamilton wants ‘power seat at table’ amid FIA governance controversy May 2, 2025 Lewis Hamilton has said drivers can help in the governance of Formula 1 with “a power seat at the table”. The sport is facing discontent surrounding the leadership of FIA president Mohammed Ben Sulayem. The Emirati has seen some of his top officials resign over governance standards, has been slammed by the Motorsport UK chair, [...]
Zak Brown admits cynically using Red Bull F1 Horner investigation April 2, 2025 McLaren team principal Zak Brown has admitted to cynically using Red Bull’s 2024 investigation of Christian Horner to destabilise their Formula 1 rivals. Horner was accused of sending inappropriate messages to a Red Bull colleague, something he denied and was cleared of by an independent investigation last year. The news played a part in the [...]
Former Scuderia Ferrari F1 manager loses €50m court claim March 31, 2025 Former manager of the Scuderia Ferrari F1 team Luca Cordero di Montezemolo has lost a €50m claim against wealth manager XY UK. The Montezemolo family alleged that XY UK and its owner Daniele Migani had provided “seriously flawed” financial advice to their affiliate companies between 2016 and 2020. But Mr Justice Jacobs refuted the claims [...]
Does Liam Lawson have a legal case against his Red Bull demotion? March 30, 2025 The big Formula 1 news of last weekend was the demotion of Liam Lawson from Red Bull to junior sister team Racing Bulls. His former teammate Yuki Tsunoda has been promoted to the senior team to partner four-time world champion Max Verstappen, while Lawson will line up alongside Isack Hadjar in what is now a [...]
Tsunoda to be promoted to Red Bull F1 as Lawson relegated March 26, 2025 Liam Lawson is set to be brutally relegated on the Formula 1 grid from Red Bull to junior team Racing Bulls. The move comes after Yuki Tsunoda was last year overlooked for the seat after Sergio Perez was let go as world champion Max Verstappen’s partner at the team. Tsunoda is set to replace Lawson [...]
Aston Martin leave touching tribute to Eddie Jordan on Formula 1 car March 22, 2025 Aston Martin’s Formula 1 team this weekend honoured former paddock legend Eddie Jordan with his name on their racing car. Jordan passed away last week aged 76 from an “aggressive” form of cancer. His Jordan Grand Prix team has gone through many iterations, with the current one being Aston Martin Aramco F1 Team. The team, [...]