Formula 1 prize money: Why constructors’ title trumps driver championship March 13, 2025 In Formula 1, the glory always seems to belong to the driver who is crowned world champion. That is justified: the winner has usually earned the trophy and become the one to beat with a consistent season of quality results. But the reality is that for the majority in Formula 1 it is not the [...]
The British Motorsport Valley businessman taking Formula 1 by storm March 12, 2025 Have you watched a McLaren going around a Formula 1 track in recent seasons and thought you’d seen the sponsors changing? Spoiler alert: you have. Much is said about the success of Britain’s Motorsport Valley, an area of the country at the heart of Formula 1 – and wider racing – development, technology and entrepreneurship. [...]
FIA and Formula 1 accept General Motors and Cadillac to 2026 grid March 7, 2025 Formula 1 and its governing body the FIA have approved Cadillac’s application to join the 2026 F1 grid. The move comes after their bid was approved for assessment in November following on from major governance changes at General Motors and Andretti. “The FIA and Formula 1 can confirm that, following the completion of their respective [...]
Aston Martin dealt blow after Ferrari F1 team wins key court battle March 4, 2025 Aston Martin and design guru Adrian Newey have been dealt a blow after rivals Ferrari won a case to keep a key employee on gardening leave for half of the new Formula 1 season. Former Ferrari technical director Enrico Cardile left the Italian team to become the chief technical officer at Aston Martin last year, [...]
Ferrari merchandise sales soar 400% after Hamilton F1 move February 24, 2025 Ferrari merchandise sales have jumped nearly 400 per cent off the back of Lewis Hamilton’s move to Maranello for the 2025 Formula 1 season. Data shared with City AM demonstrates the huge global appeal the seven-time world champion enjoys with F1 fans. In the days following Ferrari’s 2025 season launch earlier this month, Ferrari merchandise [...]
F175: Formula 1 tour de force launch a lesson to other sports in innovation February 19, 2025 Everything about Formula 1’s 75th anniversary extravaganza at London’s O2 Arena shouldn’t have worked: mass commercialisation of a sport with £9 pints and 10 teams showing off this year’s designs on last year’s cars one after another. What unfolded, however, was a lesson in how sport can continue to innovate, and how it can take [...]
Mercedes team reject fears of Ineos Formula 1 exit February 18, 2025 Formula 1 powerhouse Mercedes have been forced to deny that the team’s ownership could shift amid a wave of sporting cuts by co-owners Ineos. The chemicals giant, part-owned by British billionaire Sir Jim Ratcliffe, holds 33 per cent of shares in the Mercedes AMG Petronas F1 Team, with team principal Toto Wolff and the German [...]
Allwyn wins lotto with McLaren deal after F1 partnership February 12, 2025 Lottery operator Allwyn have built upon their Formula 1 partnership this week by striking a deal with constructors’ champions McLaren. The firm, which holds the UK licence for the National Lottery, will add McLaren to their roster of partners having agreed to get on board with Formula 1 ahead of the 2025 season. “We are [...]
Netflix eyes Formula 1 TV rights deal after Drive to Survive success February 7, 2025 Netflix could soon advance their Formula 1 offering beyond Drive to Survive with the streaming giant plotting a move for live TV rights. Having dipped their toe into live boxing, showing Mike Tyson’s bout with Jake Paul, and Christmas Day NFL, the streaming service appears to be interested in the US rights for Formula 1. [...]
Formula E beats Formula 1 in key US viewership figure, electric series claims February 5, 2025 Formula E’s Mexico City race saw a higher viewership number than Formula 1’s first race in Las Vegas in 2023, the electric series has claimed. The US audience was 80 per cent higher for the E-Prix this season versus the inaugural Vegas race, which has been described as many as a commercial juggernaut for Formula [...]