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      Sumo’s London return shows the capital really is a global sport leader

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Central London Alliance

  • Free Coaching, Wheelchair Games, Dunk Contests, and Basketball Stars Inspire the City

    August 11, 2025

    London, UK – 11 August 2025 – The historic Guildhall Yard has been transformed into a high-energy court of community, culture, and competition this week, as the Central London Alliance’s London Sports Festival launched an exciting Basketball Week, in partnership with leading figures from the UK sports scene and Culture Mile BID.Set in the iconic [...]

  • London Sports Festival Unveils New Pop-Up Padel Court at Hay’s Galleria in Partnership with London Bridge City

    July 8, 2025

    London, 7 July 2025 — Central London Alliance’s London Sports Festival is thrilled to announce the launch of a brand-new pop-up padel court in the heart of the city at the iconic Hay’s Galleria, in collaboration with London Bridge City. This exciting activation celebrates London’s dynamic role as a global hub of innovation, community engagement, [...]

  • Tony Matharu, mechanical elephants and the London Sports Festival

    May 20, 2025

    Hotelier and Central London Alliance founder Tony Matharu on why he created the London Sports Festival – and why 2025 will be bigger than ever. For Tony Matharu, it all goes back to a giant mechanical elephant and the power of the spectacle. It was the hotelier and philanthropist’s 2006 patronage of immersive theatre show [...]

  • City of London to host padel and football during London Sports Festival

    May 1, 2025

    The Square Mile will this summer bask in the opportunity to get active with the launch of the London Sports Festival across the capital from this month. Beginning later this month and running through until October, iconic London landmarks will play host to a number of sports to merge the City’s working engine with the [...]

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