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Central London Alliance

  • Tony Matharu, mechanical elephants and the London Sports Festival

    May 20, 2025

    Hotelier and Central London Alliance founder Tony Matharu on why he created the London Sports Festival – and why 2025 will be bigger than ever. For Tony Matharu, it all goes back to a giant mechanical elephant and the power of the spectacle. It was the hotelier and philanthropist’s 2006 patronage of immersive theatre show [...]

  • City of London to host padel and football during London Sports Festival

    May 1, 2025

    The Square Mile will this summer bask in the opportunity to get active with the launch of the London Sports Festival across the capital from this month. Beginning later this month and running through until October, iconic London landmarks will play host to a number of sports to merge the City’s working engine with the [...]

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