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      Business rates cut will ‘backfire’ for Soho and West End

      Crowd of people walking on a busy city street with shops and traffic lights in the background

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      How does a brand agency build a league identity like Ultimate Sevens from scratch?

      Collection of six sports team logos: Albion Athletic, Sol Feroz, Cian Taran, Foudre Bleue, Pacific Current, Atlantic Novas.

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Central London Alliance

  • What’s On This September In London

    Sponsored

    September brings the tail end of summer into a golden autumn shift across London. The city settles into a lively rhythm with The city settles into a lively rhythm with energetic sports fixtures, live music evenings, and thought-provoking exhibitions. It is an ideal season to catch a movie night near historic landmarks and gather for [...]

    London Whats On banner: Movie Night with city skyline, neon cowboy, Queens Guard, and fine dining.
  • London Sports Festival Extends Padel at Hay’s Galleria Following Continued Demand

    Sponsored

    Central London Alliance has announced that the hugely popular London Sports Festival padel court at Hay’s Galleria has been extended until 18 October, giving even more people the opportunity to experience one of the world’s fastest-growing sports in one of London’s most iconic riverside destinations. Originally scheduled to conclude in August, the extension follows continued [...]

    Overhead view of a blue padel court and people playing inside Londons Hays Galleria, under a glass and steel roof.
  • What’s on in London August

    Sponsored

    August in London offers countless ways to make the most of the city. It’s a great chance to experience workshops, join in on some sport activations, discover a new cuisine, use exclusive offers, and embrace all London has to offer. This guide highlights some of this month’s top picks, suitable for all ages. Activities and [...]

    Collage of London attractions: Tower Bridge, outdoor dining, rock climbing, museum, afternoon tea, and spa.
  • Commonwealth Gold Medallists Return to the Court That Helped Inspire London

    August 3, 2026

    When Central London Alliance transformed Paternoster Square into a vibrant destination for sport, community and wellbeing with a pop-up 3×3 basketball court, it set out to demonstrate how innovative use of public spaces could inspire participation, animate central London and bring people together through sport. Now, just months later, that vision has come full circle. [...]

  • 5 Reasons to support City Giving Day 2026

    July 27, 2026

    On 23 September, organisations from across the City will once again come together for City Giving Day — the annual celebration of philanthropy, volunteering and community action organised by The Lord Mayor’s Appeal. The annual celebration in partnership with City AM, brings together organisations of every size to showcase what responsible business looks like in action. Whether you’re a long-standing participant or considering joining for the first time, here are five reasons why City Giving Day deserves a place [...]

  • What a room full of the Indian diaspora’s biggest names revealed about Britain’s AI opportunity

    July 16, 2026

    This week an Indiaspora dinner chaired by Tony Matharu, founder and Chairman of Integrity International Group and Central London Alliance CIC at The Skyline London, located in Tower Suites, brought together forty of the most accomplished business leaders, entrepreneurs and policymakers of Indian origin working across Britain today. With the Indian diaspora creating a global [...]

  • London is Open for Business – But Only If We Get Planning Right

    July 8, 2026

    Nearly seven years ago, Central London Alliance was founded on a simple premise: London needed to fight for its own recovery. At the time, Tony Matharu assumed it might take eight months. It has taken considerably longer – and the fight is not over. In the latest episode of London Talking, Tony sits down with [...]

  • What’s On In July

    June 29, 2026

    July brings the peak of summer to London, presenting a curated calendar of exceptional events. The city comes alive with vibrant markets, open-air screenings, and compelling cultural film festivals. It is an ideal season to engage in outdoor sports near historic landmarks and utilise the extended daylight hours to explore the city’s finest destinations. Events [...]

  • London Indian Film Festival Returns with Star-Studded 2026 Programme Led by Aamir Khan

    June 25, 2026

    London, United Kingdom – July 2026 – The London Indian Film Festival (LIFF), Europe’s largest South Asian film festival, returns for its 17th edition this July with an expanded UK-wide programme led by Bollywood superstar Aamir Khan and a special Goodness Gracious Me reunion, alongside UK premieres and industry events across five cities. The London [...]

  • Commonwealth Games King’s Baton Relay hits the City streets

    May 27, 2026

    Paternoster Square basked in the May sunshine on Tuesday for the arrival of the King’s Baton Relay. The event marks a key ceremonial moment ahead of this summer’s Commonwealth Games in Glasgow. Each of the participating nations have received a personalised relay baton, with Team England launching their relay in the City of London. The [...]

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