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Central London Alliance

  • London Sports Festival celebrates Commonwealth Games with 3×3 basketball pop-up

    Sport Business

    City workers will be able to play 3×3 basketball at a pop-up court in Paternoster Square this summer as part of a Commonwealth Games flavour imbuing the 2026 London Sports Festival. The 3×3 basketball – an addition to the Commonwealth Games programme at Birmingham in 2022 and also set to feature in Glasgow this year [...]

    Business professionals discussing strategy in a modern conference room with digital presentations and diverse team members.
  • What’s on in April

    Partner

    April in London is packed with things to do and Central London Alliance is here to guide you through it all. From seasonal events and sporting highlights to exciting activities, this is your monthly guide to the very best the city has to offer. Whether you’re a lifelong Londoner or discovering the capital for the [...]

    April cityscape banner displaying a bustling business district with modern skyscrapers under a clear blue sky.
  • Golden Table Tennis Takes Over London to Celebrate the Sport’s Centenary Homecoming

    City Talk

    Central London is set to shine this spring as ten striking gold table tennis tables appear across the capital as part of London Sports Festival, celebrating the centenary year of the ITTF World Team Table Tennis Championships Finals as its return to the capital 100 years later. Delivered in partnership between Central London Alliance and [...]

  • Tony Matharu: Made in London

    October 16, 2025  |  City Talk

    Few people embody the spirit of London quite like Tony Matharu — hotelier, businessman, philanthropist, and proud Londoner. As Executive Chairman of Integrity International Group, Tony has spent a lifetime building, creating, and giving back. Yet, as he told BBC Radio London’s Made in London, his success is rooted not only in enterprise but in [...]

  • Free Coaching, Wheelchair Games, Dunk Contests, and Basketball Stars Inspire the City

    August 11, 2025

    London, UK – 11 August 2025 – The historic Guildhall Yard has been transformed into a high-energy court of community, culture, and competition this week, as the Central London Alliance’s London Sports Festival launched an exciting Basketball Week, in partnership with leading figures from the UK sports scene and Culture Mile BID.Set in the iconic [...]

  • London Sports Festival Unveils New Pop-Up Padel Court at Hay’s Galleria in Partnership with London Bridge City

    July 8, 2025

    London, 7 July 2025 — Central London Alliance’s London Sports Festival is thrilled to announce the launch of a brand-new pop-up padel court in the heart of the city at the iconic Hay’s Galleria, in collaboration with London Bridge City. This exciting activation celebrates London’s dynamic role as a global hub of innovation, community engagement, [...]

  • Tony Matharu, mechanical elephants and the London Sports Festival

    May 20, 2025

    Hotelier and Central London Alliance founder Tony Matharu on why he created the London Sports Festival – and why 2025 will be bigger than ever. For Tony Matharu, it all goes back to a giant mechanical elephant and the power of the spectacle. It was the hotelier and philanthropist’s 2006 patronage of immersive theatre show [...]

  • City of London to host padel and football during London Sports Festival

    May 1, 2025

    The Square Mile will this summer bask in the opportunity to get active with the launch of the London Sports Festival across the capital from this month. Beginning later this month and running through until October, iconic London landmarks will play host to a number of sports to merge the City’s working engine with the [...]

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