Fifa casts net as Budweiser Uefa talks throw World Cup contract into doubt November 5, 2025 Fifa has begun exploratory talks with other alcohol companies as a contingency measure in case long-term partner AB InBev, maker of Budweiser, opts against extending its contract as the world governing body’s official beer supplier after next year’s World Cup. AB InBev’s flagship brand Budweiser has been the official World Cup beer since the 1986 [...]
Roll-on the World Cup! Spain’s young guns sign deal with Old Spice October 30, 2025 Not so long ago Old Spice was a punchline; a brand associated with a bygone era and reliant on an ageing – not to say, perishing – demographic. More recently it has tried to shake off this stuffy image, leaning into sports such as the NFL. This week made perhaps its most intriguing move yet: [...]
Nike reveals England World Cup kit innovation to beat 50C heat October 23, 2025 England have been handed a new weapon to combat the extreme heat and humidity expected at next summer’s men’s World Cup by kit maker Nike. Thomas Tuchel’s team could face heat stress equivalent to almost 50C at the tournament, which is being co-hosted by the US, Mexico and Canada. But Nike has unveiled its latest [...]
West Ham on hook for £5m despite Potter’s Swede pick-me-up October 22, 2025 West Ham will not receive any financial benefit from Sweden’s surprise appointment of Graham Potter, who is still set to bank around £5m in compensation after being sacked by the struggling Hammers last month. Most Premier League clubs only pay compensation – in the form of monthly salary payments – to sacked managers until they [...]
Chelsea and Arsenal may face fight for Wembley relocation October 15, 2025 Chelsea and Arsenal could end up competing to play at Wembley if they pursue plans to redevelop their stadiums over the next few years. Arsenal are in the middle of a consultation process over whether to expand Emirates Stadium to as much as an 80,000 capacity, which would require the club to temporarily relocate if [...]
Fifa consider expanding Club World Cup despite player welfare fears October 1, 2025 Fifa’s Club World Cup could expand from 32 teams for future editions despite concerns about the toll on player welfare. Global player union Fifpro this week sounded the alarm over the impact of the revamped competition on its members, some of whom were left with less than a fortnight to prepare for the new season. [...]
2026 World Cup: San Francisco and Seattle could lose games, says Trump September 26, 2025 US President Donald Trump has floated the possibility of moving 2026 World Cup games away from San Francisco and Seattle if the host cities are deemed to be unsafe. The first 48-team World Cup is being co-hosted with Canada and Mexico but will be held mostly in the US, with San Francisco and Seattle currently [...]
Former Liberian president Weah to spearhead Fifa racism task force September 5, 2025 Fifa has announced a 16-strong racism task force made up of former players including George Weah, Didier Drogba and Emmanuel Adebayor. Fellow ex-Premier League footballers Mickael Silvestre, Sun Jihai and Khalilou Fadiga are also part of the Fifa Players’ Voice Panel, which will shape policy aimed at stamping out racism at all levels of the [...]
Three Lions fans snap up 2026 World Cup packages… in three days July 23, 2025 Hospitality tickets to watch England at next summer’s World Cup sold out within three days of being put on sale last week, with fans eager to secure the right to follow Thomas Tuchel’s side in the US, Canada and Mexico at the first opportunity. Fifa released hospitality packages last Monday for the group and first [...]
Fifa opens office in Trump Tower, deepening ties with US President July 8, 2025 Fifa has opened an office at Trump Tower in New York in the latest evidence of an increasingly close relationship between football’s world governing body and the US president. The move follows the relocation of Fifa’s legal department to Miami last year and comes ahead of the US hosting the majority of the men’s World [...]