Friday 24 July 2015 9:34 am

Fifa sponsors Visa, McDonald’s and Coca-Cola come together to demand change at football’s governing body


I'm a sports and sports business journalist with City A.M. Follow me for coverage of the industry behind sports and the money made by top athletes. I've provided expert commentary on sports business for both TV and radio, including the BBC World Service. My email is always open to tips and story ideas: joe.hall@cityam.com

I'm a sports and sports business journalist with City A.M. Follow me for coverage of the industry behind sports and the money made by top athletes. I've provided expert commentary on sports business for both TV and radio, including the BBC World Service. My email is always open to tips and story ideas: joe.hall@cityam.com

Fifa has admitted it has struggled to attract new sponsors amid allegations of widespread corruption within the organisation.

Read more: Visa threatens to withdraw Fifa sponsorship

General secretary Jerome Valcke said the uncertainty surrounding president Sepp Blatter's future and the arrests of top officials had put negotiations for future sponsorships on hold.


Football's governing body has not signed any new sponsors since last summer's World Cup, while Sony, Fly Emirates, Castrol, Continental Tyres and Johnson and Johnson have all declined to renew their sponsorship deals.

Valcke said Fifa's current sponsors got together to ask for a meeting over its plans to clean up the organisation:

The current situation doesn't help to finalise any new agreement. That is a fact. Clearly, there were a number of sponsors, mainly three, Coca-Cola, McDonald's and Visa, who…sent a letter to Fifa, asking for information.

Two or three days ago we received a letter from all of them offering to meet together, so there will be a meeting next month.

Yesterday Charlie Scharf, chief executive of Visa, yesterday accused Fifa's response to corruption charges as being "wholly inadequate and continue to show its lack of awareness of the seriousness of the changes which are needed".

He said: "We believe no meaningful progress can be made under Fifa's existing leadership."

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