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Sport Business

  • HSBC becomes Emma Raducanu’s eighth blue chip sponsor on eve of Wimbledon

    June 16, 2022

    HSBC has become the latest blue chip brand to join British tennis star Emma Raducanu’s stable of sponsors.  Raducanu, who shot to fame by winning the US Open in September, has agreed a four-year with the international banking group. “To partner with HSBC is so natural for me having grown up playing in the HSBC [...]

  • Adam Peaty interview: Swimming should look at example set by Boxing

    June 16, 2022

    He is one of the most recognisable swimmers in British history but Adam Peaty insists that his sport needs to follow the example of boxing. The three-time Olympic champion, currently engaged in his own fight to be fit for the Commonwealth Games in Birmingham, believes swimming chiefs should do more to heighten the drama of [...]

  • Yorkshire charged with bringing cricket into disrepute after racism investigation

    June 15, 2022

    Yorkshire County Cricket Club and several unnamed individuals have been charged following an investigation into allegations of racism and their handling of the claims. The charges have been brought by the England and Wales Cricket board and relate to bringing the game into disrepute and breaching anti-discrimination rules. Governing body the ECB said it would [...]

  • Apple makes biggest sports rights bet so far on 10-year, £2bn Major League Soccer deal

    June 15, 2022

    Apple has agreed to pay $2.5bn (£2.1bn) for the global streaming rights to Major League Soccer for the next 10 years. The deal with the top division of men’s football in the US and Canada represents the tech giant’s biggest investment in sports rights so far. Apple, which bought a package of Major League Baseball [...]

  • Simon Shaw interview: ‘Addressing concussion is for the here and now’

    June 15, 2022

    It was a project hatched over a pre-arranged dinner, but the cogs that were left turning once the bill had been settled have spearheaded innovation into understanding concussion in and out of sport, and provoked questions as to why it continues to take so long to implement change. Simon Shaw is a former Wasps rugby [...]

  • Burnley appoint Vincent Kompany as new manager

    June 14, 2022

    Championship outfit Burnley have appointed former Manchester City player Vincent Kompany as their new manager. The Clarets were relegated from the Premier League following the recent conclusion of the season and will compete in their first Championship season since 2015-2016 this summer. Kompany, 36, joins after a spell with Belgium’s Anderlecht – where he guided [...]

  • What it’s actually like in Qatar ahead of the World Cup 2022

    June 14, 2022

    Before I touched down in Qatar, I assumed it was a nation of falconry, beauty pageants for camels, and endless amounts of money. Save for a sprinkling of snazzy, FIFA-approved stadiums, little suggests Qatar plays football. When I arrive I see no goal posts in parks, locals playing, or even “No Ball Games” signs like [...]

  • Lydia Hall interview: Welsh golfer on her Amazon delivery sideline and the Aramco Team Series

    June 14, 2022

    Lydia Hall spent much of the pandemic delivering parcels but now the Welsh golfer is enjoying improved returns on the Ladies European Tour, thanks in no small part to the Aramco Team Series. When Covid-19 shut down much of sport in early 2020, Hall was forced to put her clubs to one side and turn [...]

  • George Blackshaw interview: Amputee Golfer on learning from the pros at the Aramco Team Series

    June 14, 2022

    The Aramco Team Series might boast some of the best women’s golfers in the world but that doesn’t mean that it remains roped off to non-professionals.  George Blackshaw, known to thousands of followers on social media as the Amputee Golfer, was one of those who got the chance to play alongside the elite at the [...]

  • Hannah Burke interview: Aramco Team Series tipped my season into profit

    June 14, 2022

    Sharing in victory at the Aramco Team Series in Jeddah last year was more than just a welcome boost towards the end of a long season for England’s Hannah Burke.  It also marked her first success since being sidelined by injury in 2019, losing sponsors and then having to take more time away from competition [...]

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